Brandwave

ambientCG vs Poly Haven:Which is more popular in New Zealand?

In October 2026, Poly Haven had more branded searches than ambientCG among 3D texture and asset libraries in New Zealand. Poly Haven had about 640 branded searches, while ambientCG had 140. Poly Haven made up 52.9% of all 3D texture and asset library searches we track, and ambientCG accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about 3D texture and asset libraries, Poly Haven appeared in all four answers and ambientCG in three. Poly Haven was mentioned before ambientCG in every answer.

Among 3D texture and asset libraries in New Zealand in October 2026

Who do people search for more?

Poly Haven, about 5 searches for every 1 for ambientCG

Poly Haven 640 searchesambientCG 140 searches

Who does AI mention more?

Poly Haven, mentioned in every answer we collected

Poly Haven in 4 of 4ambientCG in 3 of 4

Who does AI recommend more?

Poly Haven, named ahead of ambientCG in every answer

Poly Haven first in 4ambientCG never first

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Top 3D texture and asset libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Poly Haven appeared in all four answers. ambientCG was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Poly Haven was listed before ambientCG in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poly Haven1st
  2. Fab2nd
  3. ambientCG3rd
  4. Quixel Megascans4th
  5. Synty Studios5th
  6. Poliigon6th
  7. Textures.com7th
  8. CGAxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Poly Haven4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quixel Megascans4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ambientCG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fab3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poliigon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Synty Studios2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textures.com2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CGAxis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 3D texture and asset libraries

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ambientCG or Poly Haven more popular in search?

This chart shows how often people search Google for ambientCG and Poly Haven by name. Each line represents a brand's share of searches for all eight 3D texture and asset libraries we track, month by month, from searches in New Zealand.

ambientCG and Poly Haven among 3D texture and asset libraries in New Zealand, by month

Share of searches by month for Poly Haven, ambientCG. The figures are in the table below the chart.

View monthly share of searches table
MonthPoly HavenPoliigonambientCGSynty StudiosFabTextures.comQuixel MegascansCGAxis
Nov 202545.5%22.1%6.5%14.3%3.9%2.6%3.9%1.3%
Dec 202544.2%21.2%5.8%11.5%5.8%1.9%7.7%1.9%
Jan 202643.8%21.9%4.7%12.5%6.3%3.1%6.3%1.6%
Feb 202658.1%12.2%9.5%9.5%2.7%4.1%2.7%1.4%
Mar 202658.6%12.6%8.1%10.8%3.6%2.7%2.7%0.9%
Apr 202653.4%12.5%8%14.8%3.4%2.3%4.5%1.1%
May 202658.7%17.4%7.4%8.3%2.5%2.5%2.5%0.83%
Jun 202657.1%15.2%8%11.6%3.6%1.8%1.8%0.89%
Jul 202659.1%10%8.2%12.7%4.5%1.8%2.7%0.91%
Aug 202657.7%12.6%9.9%9%3.6%2.7%3.6%0.9%
Sep 202655.8%10.6%13.5%11.5%2.9%2.9%1.9%0.96%
Oct 202652.9%14%11.6%10.7%4.1%3.3%2.5%0.83%

How has branded search for ambientCG and Poly Haven changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?

3 changes
  1. In October 2026, Poliigon overtook ambientCG and Synty Studios to rank 2nd among 3D texture and asset libraries in New Zealand, with 14% of the searches.

  2. In October 2026, Poly Haven lost share of searches among 3D texture and asset libraries in New Zealand, from 55.8% to 52.9%.

  3. In October 2026, ambientCG lost share of searches among 3D texture and asset libraries in New Zealand, from 13.5% to 11.6%.

How are ambientCG’s and Poly Haven’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ambientCG’s and Poly Haven’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ambientCG

1 branded search term

  • ambientcg

Poly Haven

2 branded search terms

  • poly haven
  • polyhaven

How the Brand Demand Index is measured

Other head-to-heads among 3D texture and asset libraries

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