How popular isZappy?
In October 2026, people searched for Zappy by name about 1,780 times in New Zealand, a 20.5% decrease from the previous year. These searches made up 22.3% of all New Zealand ecommerce shipping software searches, placing Zappy second out of eight brands. When we asked both ChatGPT and Google AI Overviews about ecommerce shipping software, Zappy appeared in one of the five answers and was the fifth most recommended of the eight.
Zappy is the second most searched of 8 competitors and the fifth most recommended in the AI answers we collected.
GoSweetSpotShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ZappyShare of searches 22.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
eShipShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
StarshipitShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Pirate ShipShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top ecommerce shipping software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zappy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zappy is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GoSweetSpot1st
- Starshipit2nd
- eShip3rd
ShipStation4th- Zappy5th
- Pirate Ship6th
Shippit–
Sendle–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- eShip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GoSweetSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Starshipit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pirate Ship2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ShipStation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zappy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shippit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sendle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce shipping software
5 answers
Asked ChatGPT
“Which ecommerce shipping tool should I use in New Zealand?”
Asked ChatGPT
“What are the best ecommerce shipping tools in New Zealand?”
Asked ChatGPT
“What's the best ecommerce shipping tool in New Zealand for an online store?”
Searched Google, AI Overview
“shipping label software”
Searched Google, AI Overview
“shopify shipping app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Zappy compared with other New Zealand ecommerce shipping software?
Share of searches by month for GoSweetSpot, Zappy, eShip, Starshipit, Pirate Ship, Shippit. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoSweetSpot | Zappy | eShip | Starshipit | Pirate Ship | Shippit | ShipStation | Sendle |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.9% | 22.1% | 19.2% | 16.5% | 12.8% | 4.7% | 1.6% | 1.2% |
| Dec 2025 | 27.4% | 21.8% | 16.8% | 14% | 10.2% | 7.2% | 1.1% | 1.5% |
| Jan 2026 | 21.8% | 18.1% | 16.3% | 16.4% | 9.9% | 5.6% | 1.7% | 10.1% |
| Feb 2026 | 26.6% | 21.8% | 16.1% | 16.3% | 12.1% | 4.4% | 1.5% | 1.2% |
| Mar 2026 | 28.6% | 22.8% | 17.2% | 14% | 10.4% | 4.6% | 1.1% | 1.3% |
| Apr 2026 | 23.5% | 23% | 18% | 14.8% | 14.2% | 4.5% | 0.98% | 0.98% |
| May 2026 | 20.6% | 23.4% | 19.2% | 15.7% | 15% | 4.4% | 1% | 0.81% |
| Jun 2026 | 23.4% | 22.6% | 18.2% | 18.3% | 11% | 4.5% | 1.2% | 0.66% |
| Jul 2026 | 24.2% | 23.6% | 19.3% | 15.5% | 11.7% | 3.6% | 1.6% | 0.58% |
| Aug 2026 | 23.4% | 23.1% | 18.5% | 15.1% | 14.4% | 3.8% | 1.3% | 0.44% |
| Sep 2026 | 21.4% | 22.3% | 16.6% | 24.7% | 10.1% | 3.4% | 0.91% | 0.51% |
| Oct 2026 | 22.3% | 22.3% | 20.7% | 16.8% | 12.5% | 4% | 1.1% | 0.38% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 22.3% | 1.8K | -15.6% | +0.9 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 22.3% | 1.8K | -19.1% | 0 points | |
| 3, moved from 4th to 3rd | 20.7% | 1.6K | +0.61% | +4 pointsmoved from 4th to 3rd | |
| 4, moved from 1st to 4th | 16.8% | 1.3K | -45.1% | -8 pointsmoved from 1st to 4th | |
| 5, held 5th | 12.5% | 1K | 0% | +2.4 points | |
| 6, held 6th | 4% | 320 | -5.9% | +0.6 points | |
| 7, held 7th | 1.1% | 90 | 0% | +0.2 points | |
| 8, held 8th | 0.38% | 30 | -40% | -0.1 points |
22.3%
Moved from 3rd to 1st. 1.8K estimated branded searches, -15.6% vs prior month. Share +0.9 points.
2.
Zappy22.3%
Held 2nd. 1.8K estimated branded searches, -19.1% vs prior month. Share 0 points.
3.
eShip20.7%
Moved from 4th to 3rd. 1.6K estimated branded searches, +0.61% vs prior month. Share +4 points.
16.8%
Moved from 1st to 4th. 1.3K estimated branded searches, -45.1% vs prior month. Share -8 points.
12.5%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share +2.4 points.
6.
Shippit4%
Held 6th. 320 estimated branded searches, -5.9% vs prior month. Share +0.6 points.
1.1%
Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
Sendle0.38%
Held 8th. 30 estimated branded searches, -40% vs prior month. Share -0.1 points.
Compare popularity between Zappy and its closest rivals
Every comparison with Zappy
7 comparisons
How has branded search demand for Zappy changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Zappy in New Zealand fell from 2.2K to 1.8K.
- Across the 12 months ending October 2026, Zappy’s share of searches among ecommerce shipping software in New Zealand peaked at 23.6% in July 2026 and was lowest at 18.1% in January 2026.
- Across the 12 months ending October 2026, Zappy fell from 1st to 2nd among ecommerce shipping software in New Zealand.
How did search popularity change for New Zealand ecommerce shipping software in October 2026?
6 changes
In October 2026, GoSweetSpot overtook Starshipit and Zappy to become the leader among ecommerce shipping software in New Zealand, with 22.3% of the searches.
In October 2026, eShip overtook Starshipit to rank 3rd among ecommerce shipping software in New Zealand, with 20.7% of the searches.
In October 2026, Pirate Ship gained share of searches among ecommerce shipping software in New Zealand, from 10.1% to 12.5%.
In October 2026, Shippit gained share of searches among ecommerce shipping software in New Zealand, from 3.4% to 4%.
In October 2026, Starshipit lost share of searches among ecommerce shipping software in New Zealand, from 24.7% to 16.8%.
Zappy’s share of searches among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 23.6% to 22.3% in October 2026.
How are Zappy’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Zappy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shipzappy
- zappy
- zappy app
- zappy courier
- zappy login
- zappy nz
- zappy shipping
- zappy tracking
Do you work for Zappy? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zappy your brand?
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