Shippit vs Zappy:Which is more popular in New Zealand?
In October 2026, Zappy had more branded searches than Shippit among ecommerce shipping software in New Zealand. Zappy had about 1,780 branded searches, while Shippit had 320. Zappy made up 22.3% of all ecommerce shipping software searches we track, and Shippit accounted for 4%. When we asked ChatGPT and Google AI Overviews about ecommerce shipping software, Zappy appeared in one of the five answers and Shippit in none.
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Top ecommerce shipping software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zappy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Shippit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GoSweetSpot1st
Starshipit2nd
eShip3rd
ShipStation4th
Zappy5th
Pirate Ship6th
Shippit–
Sendle–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- eShip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GoSweetSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Starshipit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pirate Ship2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ShipStation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zappy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shippit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sendle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce shipping software
5 answers
Asked ChatGPT
“Which ecommerce shipping tool should I use in New Zealand?”
Asked ChatGPT
“What are the best ecommerce shipping tools in New Zealand?”
Asked ChatGPT
“What's the best ecommerce shipping tool in New Zealand for an online store?”
Searched Google, AI Overview
“shipping label software”
Searched Google, AI Overview
“shopify shipping app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Shippit or Zappy more popular in search?
This chart shows how often people search Google for Shippit and Zappy by name. Each line represents a brand's share of searches for all eight ecommerce shipping software we track, month by month, from searches in New Zealand.
Share of searches by month for Zappy, Shippit. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoSweetSpot | Zappy | eShip | Starshipit | Pirate Ship | Shippit | ShipStation | Sendle |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.9% | 22.1% | 19.2% | 16.5% | 12.8% | 4.7% | 1.6% | 1.2% |
| Dec 2025 | 27.4% | 21.8% | 16.8% | 14% | 10.2% | 7.2% | 1.1% | 1.5% |
| Jan 2026 | 21.8% | 18.1% | 16.3% | 16.4% | 9.9% | 5.6% | 1.7% | 10.1% |
| Feb 2026 | 26.6% | 21.8% | 16.1% | 16.3% | 12.1% | 4.4% | 1.5% | 1.2% |
| Mar 2026 | 28.6% | 22.8% | 17.2% | 14% | 10.4% | 4.6% | 1.1% | 1.3% |
| Apr 2026 | 23.5% | 23% | 18% | 14.8% | 14.2% | 4.5% | 0.98% | 0.98% |
| May 2026 | 20.6% | 23.4% | 19.2% | 15.7% | 15% | 4.4% | 1% | 0.81% |
| Jun 2026 | 23.4% | 22.6% | 18.2% | 18.3% | 11% | 4.5% | 1.2% | 0.66% |
| Jul 2026 | 24.2% | 23.6% | 19.3% | 15.5% | 11.7% | 3.6% | 1.6% | 0.58% |
| Aug 2026 | 23.4% | 23.1% | 18.5% | 15.1% | 14.4% | 3.8% | 1.3% | 0.44% |
| Sep 2026 | 21.4% | 22.3% | 16.6% | 24.7% | 10.1% | 3.4% | 0.91% | 0.51% |
| Oct 2026 | 22.3% | 22.3% | 20.7% | 16.8% | 12.5% | 4% | 1.1% | 0.38% |
How has branded search for Shippit and Zappy changed in New Zealand over the last 12 months?
3 findings
- Zappy was ahead of Shippit in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Shippit’s share of searches among ecommerce shipping software in New Zealand moved from 4.7% to 4%, and its estimated monthly branded searches moved from 480 to 320.
- Across the 12 months ending October 2026, Zappy’s share of searches among ecommerce shipping software in New Zealand moved from 22.1% to 22.3%, and its estimated monthly branded searches moved from 2.2K to 1.8K.
How did search popularity change for New Zealand ecommerce shipping software in October 2026?
3 changes
In October 2026, GoSweetSpot overtook Starshipit and Zappy to become the leader among ecommerce shipping software in New Zealand, with 22.3% of the searches.
In October 2026, Shippit gained share of searches among ecommerce shipping software in New Zealand, from 3.4% to 4%.
Zappy’s share of searches among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 23.6% to 22.3% in October 2026.
How are Shippit’s and Zappy’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Shippit’s and Zappy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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