Brandwave

How popular isSendle?

In October 2026, people searched for Sendle by name about 30 times in New Zealand, a 75% decrease from the previous year. These searches made up 0.38% of all New Zealand ecommerce shipping software searches, placing Sendle eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about ecommerce shipping software, Sendle did not appear in any of the answers.

Search and AI answers in October 2026

Sendle is the eighth most searched of 8 competitors and not named in the AI answers we collected.

  1. GoSweetSpotShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. ZappyShare of searches 22.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. eShipShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. StarshipitShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SendleShare of searches 0.38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top ecommerce shipping software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sendle did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GoSweetSpot1st
  2. Starshipit2nd
  3. eShip3rd
  4. ShipStation4th
  5. Zappy5th
  6. Pirate Ship6th
  7. Shippit–
  8. Sendle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eShip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoSweetSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starshipit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pirate Ship2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ShipStation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zappy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shippit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sendle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce shipping software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Sendle compared with other New Zealand ecommerce shipping software?

Sendle against ecommerce shipping software in New Zealand, by month

Share of searches by month for GoSweetSpot, Zappy, eShip, Starshipit, Pirate Ship, Shippit, Sendle. The figures are in the table below the chart.

View monthly share of searches table
MonthGoSweetSpotZappyeShipStarshipitPirate ShipShippitShipStationSendle
Nov 202521.9%22.1%19.2%16.5%12.8%4.7%1.6%1.2%
Dec 202527.4%21.8%16.8%14%10.2%7.2%1.1%1.5%
Jan 202621.8%18.1%16.3%16.4%9.9%5.6%1.7%10.1%
Feb 202626.6%21.8%16.1%16.3%12.1%4.4%1.5%1.2%
Mar 202628.6%22.8%17.2%14%10.4%4.6%1.1%1.3%
Apr 202623.5%23%18%14.8%14.2%4.5%0.98%0.98%
May 202620.6%23.4%19.2%15.7%15%4.4%1%0.81%
Jun 202623.4%22.6%18.2%18.3%11%4.5%1.2%0.66%
Jul 202624.2%23.6%19.3%15.5%11.7%3.6%1.6%0.58%
Aug 202623.4%23.1%18.5%15.1%14.4%3.8%1.3%0.44%
Sep 202621.4%22.3%16.6%24.7%10.1%3.4%0.91%0.51%
Oct 202622.3%22.3%20.7%16.8%12.5%4%1.1%0.38%

  1. 1.GoSweetSpot

    22.3%

    Moved from 3rd to 1st. 1.8K estimated branded searches, -15.6% vs prior month. Share +0.9 points.

  2. 2.Zappy

    22.3%

    Held 2nd. 1.8K estimated branded searches, -19.1% vs prior month. Share 0 points.

  3. 3.eShip

    20.7%

    Moved from 4th to 3rd. 1.6K estimated branded searches, +0.61% vs prior month. Share +4 points.

  4. 4.Starshipit

    16.8%

    Moved from 1st to 4th. 1.3K estimated branded searches, -45.1% vs prior month. Share -8 points.

  5. 5.Pirate Ship

    12.5%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +2.4 points.

  6. 6.Shippit

    4%

    Held 6th. 320 estimated branded searches, -5.9% vs prior month. Share +0.6 points.

  7. 7.ShipStation

    1.1%

    Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Sendle

    0.38%

    Held 8th. 30 estimated branded searches, -40% vs prior month. Share -0.1 points.

Compare popularity between Sendle and its closest rivals

Every comparison with Sendle

7 comparisons

How has branded search demand for Sendle changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Sendle in New Zealand fell from 120 to 30.
  • Across the 12 months ending October 2026, Sendle’s share of searches among ecommerce shipping software in New Zealand decreased from 1.2% to 0.38%.
  • Across the 12 months ending October 2026, Sendle’s share of searches among ecommerce shipping software in New Zealand peaked at 10.1% in January 2026 and was lowest at 0.38% in October 2026.

How did search popularity change for New Zealand ecommerce shipping software in October 2026?

6 changes

  1. In October 2026, GoSweetSpot overtook Starshipit and Zappy to become the leader among ecommerce shipping software in New Zealand, with 22.3% of the searches.

  2. In October 2026, eShip overtook Starshipit to rank 3rd among ecommerce shipping software in New Zealand, with 20.7% of the searches.

  3. In October 2026, Pirate Ship gained share of searches among ecommerce shipping software in New Zealand, from 10.1% to 12.5%.

  4. In October 2026, Shippit gained share of searches among ecommerce shipping software in New Zealand, from 3.4% to 4%.

  5. In October 2026, Starshipit lost share of searches among ecommerce shipping software in New Zealand, from 24.7% to 16.8%.

  6. Zappy’s share of searches among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 23.6% to 22.3% in October 2026.

How are Sendle’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sendle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sendle
  • sendle courier
  • sendle labels
  • sendle shipping

Do you work for Sendle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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