Brandwave

How popular isShipStation?

In October 2026, people searched for ShipStation by name about 90 times in New Zealand, a 43.8% decrease from the previous year. These searches made up 1.1% of all New Zealand ecommerce shipping software searches, placing ShipStation seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about ecommerce shipping software, ShipStation appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

ShipStation is the seventh most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. GoSweetSpotShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. ZappyShare of searches 22.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. eShipShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. StarshipitShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. ShipStationShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top ecommerce shipping software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ShipStation was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ShipStation is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GoSweetSpot1st
  2. Starshipit2nd
  3. eShip3rd
  4. ShipStation4th
  5. Zappy5th
  6. Pirate Ship6th
  7. Shippit–
  8. Sendle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eShip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoSweetSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starshipit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pirate Ship2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ShipStation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zappy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shippit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sendle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce shipping software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for ShipStation compared with other New Zealand ecommerce shipping software?

ShipStation against ecommerce shipping software in New Zealand, by month

Share of searches by month for GoSweetSpot, Zappy, eShip, Starshipit, Pirate Ship, Shippit, ShipStation. The figures are in the table below the chart.

View monthly share of searches table
MonthGoSweetSpotZappyeShipStarshipitPirate ShipShippitShipStationSendle
Nov 202521.9%22.1%19.2%16.5%12.8%4.7%1.6%1.2%
Dec 202527.4%21.8%16.8%14%10.2%7.2%1.1%1.5%
Jan 202621.8%18.1%16.3%16.4%9.9%5.6%1.7%10.1%
Feb 202626.6%21.8%16.1%16.3%12.1%4.4%1.5%1.2%
Mar 202628.6%22.8%17.2%14%10.4%4.6%1.1%1.3%
Apr 202623.5%23%18%14.8%14.2%4.5%0.98%0.98%
May 202620.6%23.4%19.2%15.7%15%4.4%1%0.81%
Jun 202623.4%22.6%18.2%18.3%11%4.5%1.2%0.66%
Jul 202624.2%23.6%19.3%15.5%11.7%3.6%1.6%0.58%
Aug 202623.4%23.1%18.5%15.1%14.4%3.8%1.3%0.44%
Sep 202621.4%22.3%16.6%24.7%10.1%3.4%0.91%0.51%
Oct 202622.3%22.3%20.7%16.8%12.5%4%1.1%0.38%

  1. 1.GoSweetSpot

    22.3%

    Moved from 3rd to 1st. 1.8K estimated branded searches, -15.6% vs prior month. Share +0.9 points.

  2. 2.Zappy

    22.3%

    Held 2nd. 1.8K estimated branded searches, -19.1% vs prior month. Share 0 points.

  3. 3.eShip

    20.7%

    Moved from 4th to 3rd. 1.6K estimated branded searches, +0.61% vs prior month. Share +4 points.

  4. 4.Starshipit

    16.8%

    Moved from 1st to 4th. 1.3K estimated branded searches, -45.1% vs prior month. Share -8 points.

  5. 5.Pirate Ship

    12.5%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +2.4 points.

  6. 6.Shippit

    4%

    Held 6th. 320 estimated branded searches, -5.9% vs prior month. Share +0.6 points.

  7. 7.ShipStation

    1.1%

    Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Sendle

    0.38%

    Held 8th. 30 estimated branded searches, -40% vs prior month. Share -0.1 points.

Compare popularity between ShipStation and its closest rivals

Every comparison with ShipStation

7 comparisons

How has branded search demand for ShipStation changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for ShipStation in New Zealand fell from 160 to 90.
  • Across the 12 months ending October 2026, ShipStation’s share of searches among ecommerce shipping software in New Zealand held steady, from 1.6% to 1.1%.

How did search popularity change for New Zealand ecommerce shipping software in October 2026?

6 changes

  1. In October 2026, GoSweetSpot overtook Starshipit and Zappy to become the leader among ecommerce shipping software in New Zealand, with 22.3% of the searches.

  2. In October 2026, eShip overtook Starshipit to rank 3rd among ecommerce shipping software in New Zealand, with 20.7% of the searches.

  3. In October 2026, Pirate Ship gained share of searches among ecommerce shipping software in New Zealand, from 10.1% to 12.5%.

  4. In October 2026, Shippit gained share of searches among ecommerce shipping software in New Zealand, from 3.4% to 4%.

  5. In October 2026, Starshipit lost share of searches among ecommerce shipping software in New Zealand, from 24.7% to 16.8%.

  6. Zappy’s share of searches among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 23.6% to 22.3% in October 2026.

How are ShipStation’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ShipStation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shipstation
  • shipstation labels
  • shipstation shipping

Do you work for ShipStation? To request corrections or removal please contact us via our support page and we will be happy to assist.

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