Brandwave

ShipStation vs Zappy:Which is more popular in New Zealand?

In October 2026, Zappy had more branded searches than ShipStation among ecommerce shipping software in New Zealand. Zappy had about 1,780 branded searches, while ShipStation had 90. Zappy made up 22.3% of all ecommerce shipping software searches we track, and ShipStation accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about ecommerce shipping software, ShipStation appeared in two of the five answers and Zappy in one. ShipStation was mentioned before Zappy in two out of three answers that named either.

Among ecommerce shipping software in New Zealand in October 2026

Who do people search for more?

Zappy, about 20 searches for every 1 for ShipStation

Zappy 1.8K searchesShipStation 90 searches

Who does AI mention more?

ShipStation, mentioned in 2 of 5 answers, Zappy in 1

ShipStation in 2 of 5Zappy in 1 of 5

Who does AI recommend more?

ShipStation, named ahead of Zappy in 2 of 3 answers

ShipStation first in 2Zappy first in 1

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Top ecommerce shipping software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ShipStation was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zappy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ShipStation was listed before Zappy in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GoSweetSpot1st
  2. Starshipit2nd
  3. eShip3rd
  4. ShipStation4th
  5. Zappy5th
  6. Pirate Ship6th
  7. Shippit–
  8. Sendle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eShip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoSweetSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starshipit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pirate Ship2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ShipStation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zappy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shippit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sendle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce shipping software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ShipStation or Zappy more popular in search?

This chart shows how often people search Google for ShipStation and Zappy by name. Each line represents a brand's share of searches for all eight ecommerce shipping software we track, month by month, from searches in New Zealand.

ShipStation and Zappy among ecommerce shipping software in New Zealand, by month

Share of searches by month for Zappy, ShipStation. The figures are in the table below the chart.

View monthly share of searches table
MonthGoSweetSpotZappyeShipStarshipitPirate ShipShippitShipStationSendle
Nov 202521.9%22.1%19.2%16.5%12.8%4.7%1.6%1.2%
Dec 202527.4%21.8%16.8%14%10.2%7.2%1.1%1.5%
Jan 202621.8%18.1%16.3%16.4%9.9%5.6%1.7%10.1%
Feb 202626.6%21.8%16.1%16.3%12.1%4.4%1.5%1.2%
Mar 202628.6%22.8%17.2%14%10.4%4.6%1.1%1.3%
Apr 202623.5%23%18%14.8%14.2%4.5%0.98%0.98%
May 202620.6%23.4%19.2%15.7%15%4.4%1%0.81%
Jun 202623.4%22.6%18.2%18.3%11%4.5%1.2%0.66%
Jul 202624.2%23.6%19.3%15.5%11.7%3.6%1.6%0.58%
Aug 202623.4%23.1%18.5%15.1%14.4%3.8%1.3%0.44%
Sep 202621.4%22.3%16.6%24.7%10.1%3.4%0.91%0.51%
Oct 202622.3%22.3%20.7%16.8%12.5%4%1.1%0.38%

How has branded search for ShipStation and Zappy changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand ecommerce shipping software in October 2026?

3 changes

  1. In October 2026, GoSweetSpot overtook Starshipit and Zappy to become the leader among ecommerce shipping software in New Zealand, with 22.3% of the searches.

  2. Zappy’s share of searches among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 23.6% to 22.3% in October 2026.

  3. Estimated monthly branded searches for ShipStation in New Zealand fell 43.8% over 12 measured months, from 160 to 90 in October 2026.

How are ShipStation’s and Zappy’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using ShipStation’s and Zappy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ShipStation

3 branded search terms

  • shipstation
  • shipstation labels
  • shipstation shipping

Zappy

8 branded search terms

  • shipzappy
  • zappy
  • zappy app
  • zappy courier
  • zappy login
  • zappy nz
  • zappy shipping
  • zappy tracking

How the Brand Demand Index is measured

Other head-to-heads among ecommerce shipping software

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