Pirate Ship vs ShipStation:Which is more popular in New Zealand?
In October 2026, Pirate Ship had more branded searches than ShipStation among ecommerce shipping software in New Zealand. Pirate Ship had about 1,000 branded searches, while ShipStation had 90. Pirate Ship made up 12.5% of all ecommerce shipping software searches we track, and ShipStation accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about ecommerce shipping software, Pirate Ship and ShipStation each appeared in two of the five answers. ShipStation was mentioned before Pirate Ship in two out of three answers that named either.
Who do people search for more?
Pirate Ship, about 11 searches for every 1 for ShipStation
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
ShipStation, named ahead of Pirate Ship in 2 of 3 answers
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Top ecommerce shipping software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pirate Ship was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ShipStation was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ShipStation was listed before Pirate Ship in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GoSweetSpot1st
Starshipit2nd
eShip3rd
ShipStation4th
Zappy5th
Pirate Ship6th
Shippit–
Sendle–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
eShip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoSweetSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starshipit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pirate Ship2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ShipStation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zappy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shippit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sendle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce shipping software
5 answers
Asked ChatGPT
“Which ecommerce shipping tool should I use in New Zealand?”
Asked ChatGPT
“What are the best ecommerce shipping tools in New Zealand?”
Asked ChatGPT
“What's the best ecommerce shipping tool in New Zealand for an online store?”
Searched Google, AI Overview
“shipping label software”
Searched Google, AI Overview
“shopify shipping app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pirate Ship or ShipStation more popular in search?
This chart shows how often people search Google for Pirate Ship and ShipStation by name. Each line represents a brand's share of searches for all eight ecommerce shipping software we track, month by month, from searches in New Zealand.
Share of searches by month for Pirate Ship, ShipStation. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoSweetSpot | Zappy | eShip | Starshipit | Pirate Ship | Shippit | ShipStation | Sendle |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.9% | 22.1% | 19.2% | 16.5% | 12.8% | 4.7% | 1.6% | 1.2% |
| Dec 2025 | 27.4% | 21.8% | 16.8% | 14% | 10.2% | 7.2% | 1.1% | 1.5% |
| Jan 2026 | 21.8% | 18.1% | 16.3% | 16.4% | 9.9% | 5.6% | 1.7% | 10.1% |
| Feb 2026 | 26.6% | 21.8% | 16.1% | 16.3% | 12.1% | 4.4% | 1.5% | 1.2% |
| Mar 2026 | 28.6% | 22.8% | 17.2% | 14% | 10.4% | 4.6% | 1.1% | 1.3% |
| Apr 2026 | 23.5% | 23% | 18% | 14.8% | 14.2% | 4.5% | 0.98% | 0.98% |
| May 2026 | 20.6% | 23.4% | 19.2% | 15.7% | 15% | 4.4% | 1% | 0.81% |
| Jun 2026 | 23.4% | 22.6% | 18.2% | 18.3% | 11% | 4.5% | 1.2% | 0.66% |
| Jul 2026 | 24.2% | 23.6% | 19.3% | 15.5% | 11.7% | 3.6% | 1.6% | 0.58% |
| Aug 2026 | 23.4% | 23.1% | 18.5% | 15.1% | 14.4% | 3.8% | 1.3% | 0.44% |
| Sep 2026 | 21.4% | 22.3% | 16.6% | 24.7% | 10.1% | 3.4% | 0.91% | 0.51% |
| Oct 2026 | 22.3% | 22.3% | 20.7% | 16.8% | 12.5% | 4% | 1.1% | 0.38% |
How has branded search for Pirate Ship and ShipStation changed in New Zealand over the last 12 months?
3 findings
- Pirate Ship was ahead of ShipStation in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pirate Ship’s share of searches among ecommerce shipping software in New Zealand moved from 12.8% to 12.5%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending October 2026, ShipStation’s share of searches among ecommerce shipping software in New Zealand moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 160 to 90.
How did search popularity change for New Zealand ecommerce shipping software in October 2026?
2 changes

In October 2026, Pirate Ship gained share of searches among ecommerce shipping software in New Zealand, from 10.1% to 12.5%.

Estimated monthly branded searches for ShipStation in New Zealand fell 43.8% over 12 measured months, from 160 to 90 in October 2026.
How are Pirate Ship’s and ShipStation’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Pirate Ship’s and ShipStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pirate Ship
1 branded search term
- pirate ship
ShipStation
3 branded search terms
- shipstation
- shipstation labels
- shipstation shipping
Other head-to-heads among ecommerce shipping software

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