Brandwave

Starshipit vs Zappy:Which is more popular in New Zealand?

In October 2026, Zappy had more branded searches than Starshipit among ecommerce shipping software in New Zealand. Zappy had about 1,780 branded searches, while Starshipit had 1,340. Zappy made up 22.3% of all ecommerce shipping software searches we track, and Starshipit accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about ecommerce shipping software, Starshipit appeared in three of the five answers and Zappy in one. Starshipit was mentioned before Zappy in three out of four answers that named either.

Among ecommerce shipping software in New Zealand in October 2026

Who do people search for more?

Zappy, about 33% more searches than Starshipit

Zappy 1.8K searchesStarshipit 1.3K searches

Who does AI mention more?

Starshipit, mentioned in 3 of 5 answers, Zappy in 1

Starshipit in 3 of 5Zappy in 1 of 5

Who does AI recommend more?

Starshipit, named ahead of Zappy in 3 of 4 answers

Starshipit first in 3Zappy first in 1

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Top ecommerce shipping software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Starshipit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zappy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Starshipit was listed before Zappy in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GoSweetSpot1st
  2. Starshipit2nd
  3. eShip3rd
  4. ShipStation4th
  5. Zappy5th
  6. Pirate Ship6th
  7. Shippit–
  8. Sendle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eShip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoSweetSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starshipit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pirate Ship2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ShipStation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zappy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shippit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sendle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce shipping software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Starshipit or Zappy more popular in search?

This chart shows how often people search Google for Starshipit and Zappy by name. Each line represents a brand's share of searches for all eight ecommerce shipping software we track, month by month, from searches in New Zealand.

Starshipit and Zappy among ecommerce shipping software in New Zealand, by month

Share of searches by month for Zappy, Starshipit. The figures are in the table below the chart.

View monthly share of searches table
MonthGoSweetSpotZappyeShipStarshipitPirate ShipShippitShipStationSendle
Nov 202521.9%22.1%19.2%16.5%12.8%4.7%1.6%1.2%
Dec 202527.4%21.8%16.8%14%10.2%7.2%1.1%1.5%
Jan 202621.8%18.1%16.3%16.4%9.9%5.6%1.7%10.1%
Feb 202626.6%21.8%16.1%16.3%12.1%4.4%1.5%1.2%
Mar 202628.6%22.8%17.2%14%10.4%4.6%1.1%1.3%
Apr 202623.5%23%18%14.8%14.2%4.5%0.98%0.98%
May 202620.6%23.4%19.2%15.7%15%4.4%1%0.81%
Jun 202623.4%22.6%18.2%18.3%11%4.5%1.2%0.66%
Jul 202624.2%23.6%19.3%15.5%11.7%3.6%1.6%0.58%
Aug 202623.4%23.1%18.5%15.1%14.4%3.8%1.3%0.44%
Sep 202621.4%22.3%16.6%24.7%10.1%3.4%0.91%0.51%
Oct 202622.3%22.3%20.7%16.8%12.5%4%1.1%0.38%

How has branded search for Starshipit and Zappy changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand ecommerce shipping software in October 2026?

4 changes

  1. In October 2026, GoSweetSpot overtook Starshipit and Zappy to become the leader among ecommerce shipping software in New Zealand, with 22.3% of the searches.

  2. In October 2026, eShip overtook Starshipit to rank 3rd among ecommerce shipping software in New Zealand, with 20.7% of the searches.

  3. In October 2026, Starshipit lost share of searches among ecommerce shipping software in New Zealand, from 24.7% to 16.8%.

  4. Zappy’s share of searches among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 23.6% to 22.3% in October 2026.

How are Starshipit’s and Zappy’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Starshipit’s and Zappy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Starshipit

3 branded search terms

  • starshipit
  • starshipit shipping
  • starshipit tracking

Zappy

8 branded search terms

  • shipzappy
  • zappy
  • zappy app
  • zappy courier
  • zappy login
  • zappy nz
  • zappy shipping
  • zappy tracking

How the Brand Demand Index is measured

Other head-to-heads among ecommerce shipping software

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