Brandwave

How popular isYates?

In September 2026, people searched for Yates by name about 660 times in New Zealand, a 27.5% decrease from the previous year. These searches made up 9.1% of all New Zealand garden product brand searches, placing Yates fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about garden product brands, Yates appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Yates is the fourth most searched of 7 competitors and the most recommended in AI answers.

  1. DaltonsShare of searches 43.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Tui GardenShare of searches 22.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. KiwicareShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. YatesShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Living EarthShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top garden product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yates appeared in all five answers. Yates is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yates1st
  2. Tui Garden2nd
  3. Kiwicare3rd
  4. Daltons4th
  5. Seasol5th
  6. Living Earth–
  7. GroSafe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yates5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui Garden3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwicare3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Daltons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seasol2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Living Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GroSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden product brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which garden product brands compete with Yates?

Yates against garden product brands in New Zealand, by month

Share of searches by month for Daltons, Tui Garden, Kiwicare, Yates, Living Earth, Seasol, GroSafe. The figures are in the table below the chart.

View monthly share of searches table
MonthDaltonsTui GardenKiwicareYatesLiving EarthSeasolGroSafe
Oct 202538.1%18.5%13.5%11.8%11.4%4.2%2.5%
Nov 202533.7%17.7%15.5%12.8%10.7%7.2%2.4%
Dec 202533.9%15.9%17.1%10.5%13%7%2.5%
Jan 202636.8%15.7%18%10.3%12.1%4.4%2.7%
Feb 202635.1%16.8%18.3%9.5%13.9%4.1%2.3%
Mar 202636.6%18.7%16.9%9.9%12.3%2.9%2.7%
Apr 202635.7%19.7%19.4%9.1%11.2%2.7%2.3%
May 202637.8%16.9%21.1%9.7%8.1%3.5%2.9%
Jun 202641.7%14.6%15.9%11.2%10.9%3.2%2.5%
Jul 202641.3%19.6%15%8.8%8.6%3.8%2.9%
Aug 202644.4%19.7%11.9%11%7%3.8%2.2%
Sep 202643.6%22.2%13.1%9.1%5.4%4.4%2.1%

  1. 1.Daltons

    43.6%

    Held 1st. 3.2K estimated branded searches, +28.5% vs prior month. Share -0.8 points.

  2. 2.Tui Garden

    22.2%

    Held 2nd. 1.6K estimated branded searches, +47.7% vs prior month. Share +2.6 points.

  3. 3.Kiwicare

    13.1%

    Held 3rd. 950 estimated branded searches, +43.9% vs prior month. Share +1.2 points.

  4. 4.Yates

    9.1%

    Held 4th. 660 estimated branded searches, +8.2% vs prior month. Share -1.9 points.

  5. 5.Living Earth

    5.4%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share -1.7 points.

  6. 6.Seasol

    4.4%

    Held 6th. 320 estimated branded searches, +52.4% vs prior month. Share +0.6 points.

  7. 7.GroSafe

    2.1%

    Held 7th. 150 estimated branded searches, +25% vs prior month. Share -0.1 points.

Compare popularity between Yates and its closest rivals

Every comparison with Yates

7 comparisons

How has branded search demand for Yates changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yates in New Zealand fell from 910 to 660.
  • Across the 12 months ending September 2026, Yates’ share of searches among garden product brands in New Zealand decreased from 11.8% to 9.1%.
  • Across the 12 months ending September 2026, Yates’ share of searches among garden product brands in New Zealand peaked at 12.8% in November 2025 and was lowest at 8.8% in July 2026.

How did search popularity change for New Zealand garden product brands in September 2026?

6 changes

  1. In September 2026, Tui Garden gained share of searches among garden product brands in New Zealand, from 19.7% to 22.2%.

  2. In September 2026, Kiwicare gained share of searches among garden product brands in New Zealand, from 11.9% to 13.1%.

  3. In September 2026, Seasol gained share of searches among garden product brands in New Zealand, from 3.8% to 4.4%.

  4. In September 2026, Yates lost share of searches among garden product brands in New Zealand, from 11% to 9.1%.

  5. In September 2026, Living Earth lost share of searches among garden product brands in New Zealand, from 7% to 5.4%.

  6. In September 2026, Daltons lost share of searches among garden product brands in New Zealand, from 44.4% to 43.6%.

How are Yates’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Yates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yates
  • yates compost
  • yates fertiliser
  • yates garden
  • yates potting mix

Do you work for Yates? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yates compete?

Yates is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden product brands4th of 79.1%Shown above
Rodent bait brands1st of 380%Show ranking
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Is Yates your brand?

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