Brandwave

How popular isDaltons?

In September 2026, people searched for Daltons by name about 3,160 times in New Zealand, a 7.8% increase from the previous year. These searches made up 43.6% of all New Zealand garden product brand searches, placing Daltons first out of seven brands. When we asked both ChatGPT and Google AI Overviews about garden product brands, Daltons appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Daltons is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. DaltonsShare of searches 43.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Tui GardenShare of searches 22.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. KiwicareShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. YatesShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Living EarthShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top garden product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Daltons was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Daltons is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yates1st
  2. Tui Garden2nd
  3. Kiwicare3rd
  4. Daltons4th
  5. Seasol5th
  6. Living Earth–
  7. GroSafe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yates5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui Garden3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwicare3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Daltons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seasol2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Living Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GroSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden product brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which garden product brands compete with Daltons?

Daltons against garden product brands in New Zealand, by month

Share of searches by month for Daltons, Tui Garden, Kiwicare, Yates, Living Earth, Seasol, GroSafe. The figures are in the table below the chart.

View monthly share of searches table
MonthDaltonsTui GardenKiwicareYatesLiving EarthSeasolGroSafe
Oct 202538.1%18.5%13.5%11.8%11.4%4.2%2.5%
Nov 202533.7%17.7%15.5%12.8%10.7%7.2%2.4%
Dec 202533.9%15.9%17.1%10.5%13%7%2.5%
Jan 202636.8%15.7%18%10.3%12.1%4.4%2.7%
Feb 202635.1%16.8%18.3%9.5%13.9%4.1%2.3%
Mar 202636.6%18.7%16.9%9.9%12.3%2.9%2.7%
Apr 202635.7%19.7%19.4%9.1%11.2%2.7%2.3%
May 202637.8%16.9%21.1%9.7%8.1%3.5%2.9%
Jun 202641.7%14.6%15.9%11.2%10.9%3.2%2.5%
Jul 202641.3%19.6%15%8.8%8.6%3.8%2.9%
Aug 202644.4%19.7%11.9%11%7%3.8%2.2%
Sep 202643.6%22.2%13.1%9.1%5.4%4.4%2.1%

  1. 1.Daltons

    43.6%

    Held 1st. 3.2K estimated branded searches, +28.5% vs prior month. Share -0.8 points.

  2. 2.Tui Garden

    22.2%

    Held 2nd. 1.6K estimated branded searches, +47.7% vs prior month. Share +2.6 points.

  3. 3.Kiwicare

    13.1%

    Held 3rd. 950 estimated branded searches, +43.9% vs prior month. Share +1.2 points.

  4. 4.Yates

    9.1%

    Held 4th. 660 estimated branded searches, +8.2% vs prior month. Share -1.9 points.

  5. 5.Living Earth

    5.4%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share -1.7 points.

  6. 6.Seasol

    4.4%

    Held 6th. 320 estimated branded searches, +52.4% vs prior month. Share +0.6 points.

  7. 7.GroSafe

    2.1%

    Held 7th. 150 estimated branded searches, +25% vs prior month. Share -0.1 points.

Compare popularity between Daltons and its closest rivals

Every comparison with Daltons

6 comparisons

How has branded search demand for Daltons changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Daltons in New Zealand rose from 2.9K to 3.2K.
  • Across the 12 months ending September 2026, Daltons’ share of searches among garden product brands in New Zealand increased from 38.1% to 43.6%.
  • Across the 12 months ending September 2026, Daltons’ share of searches among garden product brands in New Zealand peaked at 44.4% in August 2026 and was lowest at 33.7% in November 2025.

How did search popularity change for New Zealand garden product brands in September 2026?

6 changes

  1. In September 2026, Tui Garden gained share of searches among garden product brands in New Zealand, from 19.7% to 22.2%.

  2. In September 2026, Kiwicare gained share of searches among garden product brands in New Zealand, from 11.9% to 13.1%.

  3. In September 2026, Seasol gained share of searches among garden product brands in New Zealand, from 3.8% to 4.4%.

  4. In September 2026, Yates lost share of searches among garden product brands in New Zealand, from 11% to 9.1%.

  5. In September 2026, Living Earth lost share of searches among garden product brands in New Zealand, from 7% to 5.4%.

  6. In September 2026, Daltons lost share of searches among garden product brands in New Zealand, from 44.4% to 43.6%.

How are Daltons’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Daltons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • daltons
  • daltons compost
  • daltons fertiliser
  • daltons garden
  • daltons potting mix

Do you work for Daltons? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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