Brandwave

Daltons vs Kiwicare:Which is more popular?

In September 2026, Daltons had more branded searches than Kiwicare among garden product brands in New Zealand. Daltons had about 3,160 branded searches, while Kiwicare had 950. Daltons made up 43.6% of all garden product brand searches we track, and Kiwicare accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about garden product brands, Kiwicare appeared in three of the five answers and Daltons in two. Daltons and Kiwicare were each mentioned first in two of the four answers.

Among garden product brands in New Zealand in September 2026

Who do people search for more?

Daltons, about 3 searches for every 1 for Kiwicare

Daltons 3.2K searchesKiwicare 950 searches

Who does AI mention more?

Kiwicare, mentioned in 3 of 5 answers, Daltons in 2

Kiwicare in 3 of 5Daltons in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Daltons first in 2Kiwicare first in 2

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Top garden product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kiwicare was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Daltons was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Daltons and Kiwicare were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yates1st
  2. Tui Garden2nd
  3. Kiwicare3rd
  4. Daltons4th
  5. Seasol5th
  6. Living Earth–
  7. GroSafe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yates5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui Garden3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwicare3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Daltons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seasol2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Living Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GroSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden product brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Daltons or Kiwicare more popular in search?

This chart shows how often people search Google for Daltons and Kiwicare by name. Each line represents a brand's share of searches for all seven garden product brands we track, month by month, from searches in New Zealand.

Daltons and Kiwicare among garden product brands in New Zealand, by month

Share of searches by month for Daltons, Kiwicare. The figures are in the table below the chart.

View monthly share of searches table
MonthDaltonsTui GardenKiwicareYatesLiving EarthSeasolGroSafe
Oct 202538.1%18.5%13.5%11.8%11.4%4.2%2.5%
Nov 202533.7%17.7%15.5%12.8%10.7%7.2%2.4%
Dec 202533.9%15.9%17.1%10.5%13%7%2.5%
Jan 202636.8%15.7%18%10.3%12.1%4.4%2.7%
Feb 202635.1%16.8%18.3%9.5%13.9%4.1%2.3%
Mar 202636.6%18.7%16.9%9.9%12.3%2.9%2.7%
Apr 202635.7%19.7%19.4%9.1%11.2%2.7%2.3%
May 202637.8%16.9%21.1%9.7%8.1%3.5%2.9%
Jun 202641.7%14.6%15.9%11.2%10.9%3.2%2.5%
Jul 202641.3%19.6%15%8.8%8.6%3.8%2.9%
Aug 202644.4%19.7%11.9%11%7%3.8%2.2%
Sep 202643.6%22.2%13.1%9.1%5.4%4.4%2.1%

How has the Daltons and Kiwicare comparison changed over the last 12 months?

3 findings
  • Daltons was ahead of Kiwicare in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Daltons’ share of searches among garden product brands in New Zealand moved from 38.1% to 43.6%, and its estimated monthly branded searches moved from 2.9K to 3.2K.
  • Across the 12 months ending September 2026, Kiwicare’s share of searches among garden product brands in New Zealand moved from 13.5% to 13.1%, and its estimated monthly branded searches moved from 1K to 950.

How did search popularity change for New Zealand garden product brands in September 2026?

2 changes
  1. In September 2026, Kiwicare gained share of searches among garden product brands in New Zealand, from 11.9% to 13.1%.

  2. In September 2026, Daltons lost share of searches among garden product brands in New Zealand, from 44.4% to 43.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Daltons’ and Kiwicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daltons

5 branded search terms

  • daltons
  • daltons compost
  • daltons fertiliser
  • daltons garden
  • daltons potting mix

Kiwicare

2 branded search terms

  • kiwicare
  • kiwicare rat bait

How the Brand Demand Index is measured

Other head-to-heads among garden product brands

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