Living Earth vs Yates:Which is more popular?
In September 2026, Yates had more branded searches than Living Earth among garden product brands in New Zealand. Yates had about 660 branded searches, while Living Earth had 390. Yates made up 9.1% of all garden product brand searches we track, and Living Earth accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about garden product brands, Yates appeared in all five answers and Living Earth in none.
Who do people search for more?
Yates, about 69% more searches than Living Earth
Who does AI mention more?
Yates, mentioned in every answer we collected
Who does AI recommend more?
Yates, the only one of the two named
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Top garden product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yates appeared in all five answers. Living Earth did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yates1st
Tui Garden2nd
Kiwicare3rd
Daltons4th
Seasol5th
Living Earth–
GroSafe–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yates5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tui Garden3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kiwicare3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Daltons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seasol2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Living Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GroSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden product brands
5 answers
Asked ChatGPT
“Which garden product brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best garden product brands in New Zealand?”
Asked ChatGPT
“What's the best garden product brand in New Zealand for healthy plants?”
Searched Google, AI Overview
“weed killer nz”
Searched Google, AI Overview
“garden fertiliser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Living Earth or Yates more popular in search?
This chart shows how often people search Google for Living Earth and Yates by name. Each line represents a brand's share of searches for all seven garden product brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yates, Living Earth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daltons | Tui Garden | Kiwicare | Yates | Living Earth | Seasol | GroSafe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 18.5% | 13.5% | 11.8% | 11.4% | 4.2% | 2.5% |
| Nov 2025 | 33.7% | 17.7% | 15.5% | 12.8% | 10.7% | 7.2% | 2.4% |
| Dec 2025 | 33.9% | 15.9% | 17.1% | 10.5% | 13% | 7% | 2.5% |
| Jan 2026 | 36.8% | 15.7% | 18% | 10.3% | 12.1% | 4.4% | 2.7% |
| Feb 2026 | 35.1% | 16.8% | 18.3% | 9.5% | 13.9% | 4.1% | 2.3% |
| Mar 2026 | 36.6% | 18.7% | 16.9% | 9.9% | 12.3% | 2.9% | 2.7% |
| Apr 2026 | 35.7% | 19.7% | 19.4% | 9.1% | 11.2% | 2.7% | 2.3% |
| May 2026 | 37.8% | 16.9% | 21.1% | 9.7% | 8.1% | 3.5% | 2.9% |
| Jun 2026 | 41.7% | 14.6% | 15.9% | 11.2% | 10.9% | 3.2% | 2.5% |
| Jul 2026 | 41.3% | 19.6% | 15% | 8.8% | 8.6% | 3.8% | 2.9% |
| Aug 2026 | 44.4% | 19.7% | 11.9% | 11% | 7% | 3.8% | 2.2% |
| Sep 2026 | 43.6% | 22.2% | 13.1% | 9.1% | 5.4% | 4.4% | 2.1% |
How has the Living Earth and Yates comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Living Earth took it in December 2025, Yates took it in May 2026.
- Across the 12 months ending September 2026, Living Earth’s share of searches among garden product brands in New Zealand moved from 11.4% to 5.4%, and its estimated monthly branded searches moved from 880 to 390.
- Across the 12 months ending September 2026, Yates’ share of searches among garden product brands in New Zealand moved from 11.8% to 9.1%, and its estimated monthly branded searches moved from 910 to 660.
How did search popularity change for New Zealand garden product brands in September 2026?
2 changes
In September 2026, Yates lost share of searches among garden product brands in New Zealand, from 11% to 9.1%.
In September 2026, Living Earth lost share of searches among garden product brands in New Zealand, from 7% to 5.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Living Earth’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Living Earth
1 branded search term
- living earth
Yates
5 branded search terms
- yates
- yates compost
- yates fertiliser
- yates garden
- yates potting mix
Other head-to-heads among garden product brands
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