Rodent bait brands in New Zealand:Which are most popular?
In September 2026, Yates was the most searched rodent bait brand in New Zealand, accounting for 80% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Kiwicare was mentioned most often, in four of the five answers.
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Top rodent bait brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kiwicare was mentioned most often, in four of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about rodent bait brands
5 answers
Asked ChatGPT
“Which rodent bait brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best rodent bait brands in New Zealand?”
Asked ChatGPT
“What's the best rodent bait brand in New Zealand for a rodent problem?”
Searched Google, AI Overview
“best rat bait”
Searched Google, AI Overview
“mouse bait nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which rodent bait brands do people search for most?
This chart shows how often people search Google for each rodent bait brand by name. Each line represents a brand's share of searches for all three rodent bait brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yates, Kiwicare, Talon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yates | Kiwicare | Talon |
|---|---|---|---|
| Oct 2025 | 90% | 5% | 5% |
| Nov 2025 | 90% | 5% | 5% |
| Dec 2025 | 81.4% | 11.9% | 6.8% |
| Jan 2026 | 80% | 11.7% | 8.3% |
| Feb 2026 | 76.5% | 13.7% | 9.8% |
| Mar 2026 | 70.6% | 16.2% | 13.2% |
| Apr 2026 | 58.2% | 20.9% | 20.9% |
| May 2026 | 58.2% | 20.9% | 20.9% |
| Jun 2026 | 66.1% | 18.6% | 15.3% |
| Jul 2026 | 66.7% | 18.8% | 14.6% |
| Aug 2026 | 82.8% | 12.1% | 5.2% |
| Sep 2026 | 80% | 11.7% | 8.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80% | 480 | 0% | -2.8 points | |
| 2, held 2nd | 11.7% | 70 | 0% | -0.4 points | |
| 3, held 3rd | 8.3% | 50 | +66.7% | +3.2 points |
Which brand is most popular in search among rodent bait brands in New Zealand?
3 brands
In September 2026, Yates was the most searched among rodent bait brands in New Zealand, with an estimated 480 branded searches, 80% of all searches for the three we track. Kiwicare is in 2nd place, 68.3 percentage points behind at 11.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Yates | 90% → 80% | 90%Oct 2025 | 58.2%Apr 2026 | 1st |
 Kiwicare | 5% → 11.7% | 20.9%Apr 2026 | 5%Oct 2025 | 2nd |
| Talon | 5% → 8.3% | 20.9%Apr 2026 | 5%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Yates’ share of searches among rodent bait brands in New Zealand decreased from 90% to 80%.
- Across the 12 months ending September 2026, Kiwicare’s share of searches among rodent bait brands in New Zealand increased from 5% to 11.7%.
- Across the 12 months ending September 2026, Talon’s share of searches among rodent bait brands in New Zealand increased from 5% to 8.3%.
- Across the 12 months ending September 2026, Yates’ share of searches among rodent bait brands in New Zealand peaked at 90% in October 2025 and was lowest at 58.2% in April 2026.
- Across the 12 months ending September 2026, Kiwicare’s share of searches among rodent bait brands in New Zealand peaked at 20.9% in April 2026 and was lowest at 5% in October 2025.
- Across the 12 months ending September 2026, Talon’s share of searches among rodent bait brands in New Zealand peaked at 20.9% in April 2026 and was lowest at 5% in October 2025.
How did search popularity change for New Zealand rodent bait brands in September 2026?
3 changes
In September 2026, Talon gained share of searches among rodent bait brands in New Zealand, from 5.2% to 8.3%.
In September 2026, Yates lost share of searches among rodent bait brands in New Zealand, from 82.8% to 80%.
Estimated monthly branded searches for Kiwicare in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
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