How popular isTalon?
In September 2026, people searched for Talon by name about 50 times in New Zealand, a 25% increase from the previous year. These searches made up 8.3% of all New Zealand rodent bait brand searches, placing Talon third out of three brands. When we asked both ChatGPT and Google AI Overviews about rodent bait brands, Talon appeared in one of the five answers.
Talon is the third most searched of 3 competitors.
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Top rodent bait brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Talon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about rodent bait brands
5 answers
Asked ChatGPT
“Which rodent bait brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best rodent bait brands in New Zealand?”
Asked ChatGPT
“What's the best rodent bait brand in New Zealand for a rodent problem?”
Searched Google, AI Overview
“best rat bait”
Searched Google, AI Overview
“mouse bait nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which rodent bait brands compete with Talon?
Share of searches by month for Yates, Kiwicare, Talon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yates | Kiwicare | Talon |
|---|---|---|---|
| Oct 2025 | 90% | 5% | 5% |
| Nov 2025 | 90% | 5% | 5% |
| Dec 2025 | 81.4% | 11.9% | 6.8% |
| Jan 2026 | 80% | 11.7% | 8.3% |
| Feb 2026 | 76.5% | 13.7% | 9.8% |
| Mar 2026 | 70.6% | 16.2% | 13.2% |
| Apr 2026 | 58.2% | 20.9% | 20.9% |
| May 2026 | 58.2% | 20.9% | 20.9% |
| Jun 2026 | 66.1% | 18.6% | 15.3% |
| Jul 2026 | 66.7% | 18.8% | 14.6% |
| Aug 2026 | 82.8% | 12.1% | 5.2% |
| Sep 2026 | 80% | 11.7% | 8.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80% | 480 | 0% | -2.8 points | |
| 2, held 2nd | 11.7% | 70 | 0% | -0.4 points | |
| 3, held 3rd | 8.3% | 50 | +66.7% | +3.2 points |
Compare popularity between Talon and its closest rivals
Every comparison with Talon
2 comparisons
How has branded search demand for Talon changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Talon in New Zealand rose from 40 to 50.
- Across the 12 months ending September 2026, Talon’s share of searches among rodent bait brands in New Zealand increased from 5% to 8.3%.
- Across the 12 months ending September 2026, Talon’s share of searches among rodent bait brands in New Zealand peaked at 20.9% in April 2026 and was lowest at 5% in October 2025.
How did search popularity change for New Zealand rodent bait brands in September 2026?
3 changes
In September 2026, Talon gained share of searches among rodent bait brands in New Zealand, from 5.2% to 8.3%.
In September 2026, Yates lost share of searches among rodent bait brands in New Zealand, from 82.8% to 80%.
Estimated monthly branded searches for Kiwicare in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
How are Talon’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Talon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- talon rat bait
- talon rodent
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Is Talon your brand?
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