How popular isYamaha WaveRunner?
In September 2026, people searched for Yamaha WaveRunner by name about 430 times in New Zealand, a 36.8% decrease from the previous year. These searches made up 23.4% of all New Zealand jet ski brand searches, placing Yamaha WaveRunner second out of three brands. When we asked both ChatGPT and Google AI Overviews about jet ski brands, Yamaha WaveRunner appeared in two of the four answers and was the joint most recommended of the three.
Yamaha WaveRunner is the second most searched of 3 competitors and the joint most recommended in AI answers.
Sea-DooShare of searches 68.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Yamaha WaveRunnerShare of searches 23.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Kawasaki Jet SkiShare of searches 8.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top jet ski brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Yamaha WaveRunner was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Yamaha WaveRunner is the joint most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea-Doo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yamaha WaveRunner2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kawasaki Jet Ski2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jet ski brands
4 answers
Asked ChatGPT
“Which jet ski brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jet ski brands in New Zealand?”
Asked ChatGPT
“What's the best jet ski brand in New Zealand for rough water?”
Searched Google, AI Overview
“new zealand jet ski”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“jet ski for fishing”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which jet ski brands compete with Yamaha WaveRunner?
Share of searches by month for Sea-Doo, Yamaha WaveRunner, Kawasaki Jet Ski. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea-Doo | Yamaha WaveRunner | Kawasaki Jet Ski |
|---|---|---|---|
| Oct 2025 | 66.7% | 27.3% | 6% |
| Nov 2025 | 66.5% | 26.2% | 7.3% |
| Dec 2025 | 69.1% | 25.3% | 5.6% |
| Jan 2026 | 72.5% | 22.1% | 5.4% |
| Feb 2026 | 65.4% | 22.6% | 12% |
| Mar 2026 | 68.8% | 21.1% | 10.1% |
| Apr 2026 | 75.8% | 19.1% | 5.2% |
| May 2026 | 75.1% | 19.6% | 5.3% |
| Jun 2026 | 72.1% | 22.4% | 5.4% |
| Jul 2026 | 63.8% | 29.5% | 6.7% |
| Aug 2026 | 59% | 21.9% | 19% |
| Sep 2026 | 68.5% | 23.4% | 8.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 1.3K | +1.6% | +9.4 points | |
| 2, held 2nd | 23.4% | 430 | -6.5% | +1.5 points | |
| 3, held 3rd | 8.2% | 150 | -62.5% | -10.9 points |
1.
Sea-Doo68.5%
Held 1st. 1.3K estimated branded searches, +1.6% vs prior month. Share +9.4 points.
23.4%
Held 2nd. 430 estimated branded searches, -6.5% vs prior month. Share +1.5 points.
8.2%
Held 3rd. 150 estimated branded searches, -62.5% vs prior month. Share -10.9 points.
Compare popularity between Yamaha WaveRunner and its closest rivals
Every comparison with Yamaha WaveRunner
7 comparisons
How has branded search demand for Yamaha WaveRunner changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha WaveRunner in New Zealand fell from 680 to 430.
- Across the 12 months ending September 2026, Yamaha WaveRunner’s share of searches among jet ski brands in New Zealand decreased from 27.3% to 23.4%.
- Across the 12 months ending September 2026, Yamaha WaveRunner’s share of searches among jet ski brands in New Zealand peaked at 29.5% in July 2026 and was lowest at 19.1% in April 2026.
How did search popularity change for New Zealand jet ski brands in September 2026?
3 changes
In September 2026, Sea-Doo gained share of searches among jet ski brands in New Zealand, from 59% to 68.5%.
In September 2026, Yamaha WaveRunner gained share of searches among jet ski brands in New Zealand, from 21.9% to 23.4%.
In September 2026, Kawasaki Jet Ski lost share of searches among jet ski brands in New Zealand, from 19% to 8.2%.
How are Yamaha WaveRunner’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Yamaha WaveRunner’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- waverunner
- yamaha jet ski
- yamaha waverunner
- yamaha waverunner pwc
Who owns Yamaha WaveRunner?
Yamaha WaveRunner is owned by Yamaha Motor. Brandwave also tracks Yamaha Motor, owned by the same company, in New Zealand.
Do you work for Yamaha WaveRunner? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Yamaha WaveRunner compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Portable generator brands | 3rd of 7 | 2.1% | Show ranking |
| Jet ski brands | 2nd of 3 | 23.4% | Shown above |
Is Yamaha WaveRunner your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.