How popular isKawasaki Jet Ski?
In September 2026, people searched for Kawasaki Jet Ski by name about 150 times in New Zealand, about the same as the previous year. These searches made up 8.2% of all New Zealand jet ski brand searches, placing Kawasaki Jet Ski third out of three brands. When we asked both ChatGPT and Google AI Overviews about jet ski brands, Kawasaki Jet Ski appeared in two of the four answers and was the third most recommended of the three.
Kawasaki Jet Ski is the third most searched of 3 competitors and the third most recommended in AI answers.
Sea-DooShare of searches 68.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Yamaha WaveRunnerShare of searches 23.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Kawasaki Jet SkiShare of searches 8.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Follow Kawasaki Jet Ski and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top jet ski brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kawasaki Jet Ski was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kawasaki Jet Ski is the third most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea-Doo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yamaha WaveRunner2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kawasaki Jet Ski2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jet ski brands
4 answers
Asked ChatGPT
“Which jet ski brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jet ski brands in New Zealand?”
Asked ChatGPT
“What's the best jet ski brand in New Zealand for rough water?”
Searched Google, AI Overview
“new zealand jet ski”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“jet ski for fishing”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which jet ski brands compete with Kawasaki Jet Ski?
Share of searches by month for Sea-Doo, Yamaha WaveRunner, Kawasaki Jet Ski. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea-Doo | Yamaha WaveRunner | Kawasaki Jet Ski |
|---|---|---|---|
| Oct 2025 | 66.7% | 27.3% | 6% |
| Nov 2025 | 66.5% | 26.2% | 7.3% |
| Dec 2025 | 69.1% | 25.3% | 5.6% |
| Jan 2026 | 72.5% | 22.1% | 5.4% |
| Feb 2026 | 65.4% | 22.6% | 12% |
| Mar 2026 | 68.8% | 21.1% | 10.1% |
| Apr 2026 | 75.8% | 19.1% | 5.2% |
| May 2026 | 75.1% | 19.6% | 5.3% |
| Jun 2026 | 72.1% | 22.4% | 5.4% |
| Jul 2026 | 63.8% | 29.5% | 6.7% |
| Aug 2026 | 59% | 21.9% | 19% |
| Sep 2026 | 68.5% | 23.4% | 8.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 1.3K | +1.6% | +9.4 points | |
| 2, held 2nd | 23.4% | 430 | -6.5% | +1.5 points | |
| 3, held 3rd | 8.2% | 150 | -62.5% | -10.9 points |
1.
Sea-Doo68.5%
Held 1st. 1.3K estimated branded searches, +1.6% vs prior month. Share +9.4 points.
23.4%
Held 2nd. 430 estimated branded searches, -6.5% vs prior month. Share +1.5 points.
8.2%
Held 3rd. 150 estimated branded searches, -62.5% vs prior month. Share -10.9 points.
Compare popularity between Kawasaki Jet Ski and its closest rivals
Every comparison with Kawasaki Jet Ski
2 comparisons
How has branded search demand for Kawasaki Jet Ski changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kawasaki Jet Ski in New Zealand held steady at 150.
- Across the 12 months ending September 2026, Kawasaki Jet Ski’s share of searches among jet ski brands in New Zealand increased from 6% to 8.2%.
- Across the 12 months ending September 2026, Kawasaki Jet Ski’s share of searches among jet ski brands in New Zealand peaked at 19% in August 2026 and was lowest at 5.2% in April 2026.
How did search popularity change for New Zealand jet ski brands in September 2026?
3 changes
In September 2026, Sea-Doo gained share of searches among jet ski brands in New Zealand, from 59% to 68.5%.
In September 2026, Yamaha WaveRunner gained share of searches among jet ski brands in New Zealand, from 21.9% to 23.4%.
In September 2026, Kawasaki Jet Ski lost share of searches among jet ski brands in New Zealand, from 19% to 8.2%.
How are Kawasaki Jet Ski’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kawasaki Jet Ski’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kawasaki jet ski
- kawasaki ultra
Do you work for Kawasaki Jet Ski? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kawasaki Jet Ski your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.