How popular isSea-Doo?
In September 2026, people searched for Sea-Doo by name about 1,260 times in New Zealand, a 24.1% decrease from the previous year. These searches made up 68.5% of all New Zealand jet ski brand searches, placing Sea-Doo first out of three brands. When we asked both ChatGPT and Google AI Overviews about jet ski brands, Sea-Doo appeared in all answers and was the joint most recommended of the three.
Sea-Doo is the most searched of 3 competitors and the joint most recommended in AI answers.
Sea-DooShare of searches 68.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Yamaha WaveRunnerShare of searches 23.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Kawasaki Jet SkiShare of searches 8.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top jet ski brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sea-Doo appeared in all four answers. Sea-Doo is the joint most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea-Doo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yamaha WaveRunner2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kawasaki Jet Ski2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jet ski brands
4 answers
Asked ChatGPT
“Which jet ski brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jet ski brands in New Zealand?”
Asked ChatGPT
“What's the best jet ski brand in New Zealand for rough water?”
Searched Google, AI Overview
“new zealand jet ski”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“jet ski for fishing”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which jet ski brands compete with Sea-Doo?
Share of searches by month for Sea-Doo, Yamaha WaveRunner, Kawasaki Jet Ski. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea-Doo | Yamaha WaveRunner | Kawasaki Jet Ski |
|---|---|---|---|
| Oct 2025 | 66.7% | 27.3% | 6% |
| Nov 2025 | 66.5% | 26.2% | 7.3% |
| Dec 2025 | 69.1% | 25.3% | 5.6% |
| Jan 2026 | 72.5% | 22.1% | 5.4% |
| Feb 2026 | 65.4% | 22.6% | 12% |
| Mar 2026 | 68.8% | 21.1% | 10.1% |
| Apr 2026 | 75.8% | 19.1% | 5.2% |
| May 2026 | 75.1% | 19.6% | 5.3% |
| Jun 2026 | 72.1% | 22.4% | 5.4% |
| Jul 2026 | 63.8% | 29.5% | 6.7% |
| Aug 2026 | 59% | 21.9% | 19% |
| Sep 2026 | 68.5% | 23.4% | 8.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 1.3K | +1.6% | +9.4 points | |
| 2, held 2nd | 23.4% | 430 | -6.5% | +1.5 points | |
| 3, held 3rd | 8.2% | 150 | -62.5% | -10.9 points |
1.
Sea-Doo68.5%
Held 1st. 1.3K estimated branded searches, +1.6% vs prior month. Share +9.4 points.
23.4%
Held 2nd. 430 estimated branded searches, -6.5% vs prior month. Share +1.5 points.
8.2%
Held 3rd. 150 estimated branded searches, -62.5% vs prior month. Share -10.9 points.
Compare popularity between Sea-Doo and its closest rivals
Every comparison with Sea-Doo
2 comparisons
How has branded search demand for Sea-Doo changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sea-Doo in New Zealand fell from 1.7K to 1.3K.
- Across the 12 months ending September 2026, Sea-Doo’s share of searches among jet ski brands in New Zealand increased from 66.7% to 68.5%.
- Across the 12 months ending September 2026, Sea-Doo’s share of searches among jet ski brands in New Zealand peaked at 75.8% in April 2026 and was lowest at 59% in August 2026.
How did search popularity change for New Zealand jet ski brands in September 2026?
3 changes
In September 2026, Sea-Doo gained share of searches among jet ski brands in New Zealand, from 59% to 68.5%.
In September 2026, Yamaha WaveRunner gained share of searches among jet ski brands in New Zealand, from 21.9% to 23.4%.
In September 2026, Kawasaki Jet Ski lost share of searches among jet ski brands in New Zealand, from 19% to 8.2%.
How are Sea-Doo’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Sea-Doo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sea doo
- sea doo pwc
- seadoo
- seadoo boats
- seadoo gti
- seadoo gtx
- seadoo hamilton
- seadoo pwc
- seadoo ski pole
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Is Sea-Doo your brand?
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