Brandwave

How popular isVictoria University of Wellington in search?

In August 2026, there were an estimated 57.6K branded searches for Victoria University of Wellington in New Zealand which is up 34% over the last 11 months. Victoria University of Wellington holds 11.7% estimated Share of Search among New Zealand universities and is ranked 4th of 8 competitors for search popularity.

Share of Search, August 2026
  1. University of Auckland28.5%
  2. AUT13.5%
  3. Massey University13.1%
  4. Victoria University of Wellington11.7%
  5. University of Waikato11.1%
  6. University of Otago9.1%
  7. University of Canterbury8.3%
  8. Lincoln University4.8%
Victoria University of Wellington website (opens in a new tab)

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Which universities compete with Victoria University of Wellington?

Victoria University of Wellington against universities in New Zealand, by month

Share of Search by month for University of Auckland, AUT, Massey University, Victoria University of Wellington, University of Waikato, University of Otago, University of Canterbury, Lincoln University. The figures are in the table below the chart.

View monthly share of search table
MonthUniversity of AucklandAUTMassey UniversityVictoria University of WellingtonUniversity of WaikatoUniversity of OtagoUniversity of CanterburyLincoln University
Oct 202526.3%14.6%14.2%10.4%10.8%10.8%8%4.8%
Nov 202529.8%13.6%13.2%9.7%11.1%10%7.4%5.3%
Dec 202524.9%12%15.6%11%10.7%11.8%8.8%5.2%
Jan 202630.3%11.1%12.7%9.3%10.7%11.8%8.8%5.2%
Feb 202622.4%12.9%12.6%12%11.8%12.9%9.7%5.7%
Mar 202629%11.7%10.8%11.6%15.8%8.6%7.9%4.6%
Apr 202627.1%11.1%13.9%12.2%13.6%9.1%8.3%4.8%
May 202628.7%11.1%13.2%12.2%12.4%9.1%8.3%4.9%
Jun 202630.9%11.5%12.9%11.3%12.6%8.4%7.7%4.5%
Jul 202626.9%12.7%12.4%13.5%12.7%8.5%7.8%5.5%
Aug 202628.5%13.5%13.1%11.7%11.1%9.1%8.3%4.8%
Sep 2026————————

  1. 1.University of Auckland

    28.5%

    held 1st · 140K estimated branded searches · -0.04% vs prior month · +1.6 points

  2. 2.AUT

    13.5%

    moved from 3rd to 2nd · 66.2K estimated branded searches · 0% vs prior month · +0.8 points

  3. 3.Massey University

    13.1%

    moved from 5th to 3rd · 64.3K estimated branded searches · 0% vs prior month · +0.7 points

  4. 4.Victoria University of Wellington

    11.7%

    moved from 2nd to 4th · 57.6K estimated branded searches · -18.2% vs prior month · -1.8 points

  5. 5.University of Waikato

    11.1%

    moved from 4th to 5th · 54.2K estimated branded searches · -18.1% vs prior month · -1.7 points

  6. 6.University of Otago

    9.1%

    held 6th · 44.4K estimated branded searches · 0% vs prior month · +0.5 points

  7. 7.University of Canterbury

    8.3%

    held 7th · 40.5K estimated branded searches · 0% vs prior month · +0.5 points

  8. 8.Lincoln University

    4.8%

    held 8th · 23.5K estimated branded searches · -17.3% vs prior month · -0.7 points

Compare search popularity between Victoria University of Wellington and its closest rivals

How has branded search demand for Victoria University of Wellington changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Victoria University of Wellington in New Zealand rose from 43K to 57.6K.
  • Across the 11 months ending August 2026, Victoria University of Wellington’s estimated Share of Search among universities in New Zealand increased from 10.4% to 11.7%.
  • Across the 11 months ending August 2026, Victoria University of Wellington’s estimated Share of Search among universities in New Zealand peaked at 13.5% in July 2026 and was lowest at 9.3% in January 2026.
  • Across the 11 months ending August 2026, Victoria University of Wellington rose from 6th to 4th among universities in New Zealand.

How did search popularity change for New Zealand universities in August 2026?

  1. In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.

  2. In August 2026, AUT overtook Victoria University of Wellington to rank 2nd among universities in New Zealand, at 13.5%.

  3. In August 2026, University of Auckland gained estimated Share of Search among universities in New Zealand, from 26.9% to 28.5%.

  4. In August 2026, University of Otago gained estimated Share of Search among universities in New Zealand, from 8.5% to 9.1%.

  5. In August 2026, Victoria University of Wellington lost estimated Share of Search among universities in New Zealand, from 13.5% to 11.7%.

  6. In August 2026, University of Waikato lost estimated Share of Search among universities in New Zealand, from 12.7% to 11.1%.

How is Victoria University of Wellington measured?

Brandwave collects information about searches that people make online using Victoria University of Wellington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • vic uni wellington
  • victoria university of wellington
  • victoria university wellington

Do you work for Victoria University of Wellington? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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