Brandwave

Massey University vs Victoria University of Wellington:Which is more popular by branded search in New Zealand?

In August 2026, Massey University had more branded searches than Victoria University of Wellington among universities in New Zealand. Massey University was estimated to have 64.3K branded searches compared to Victoria University of Wellington’s 57.6K, and held a 13.1% Share of Search versus Victoria University of Wellington’s 11.7%.

Share of Search among universities in New Zealand in August 2026Which is more popular in search, Massey University or Victoria University of Wellington?
Massey University13.1%64.3K searches
vs
Victoria University of Wellington11.7%57.6K searches
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Which is more popular in search, Massey University or Victoria University of Wellington?

New Zealand's eight universities, compared through branded searches in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Massey University and Victoria University of Wellington among universities in New Zealand, by month

Share of Search by month for Massey University, Victoria University of Wellington. The figures are in the table below the chart.

View monthly share of search table
MonthUniversity of AucklandAUTMassey UniversityVictoria University of WellingtonUniversity of WaikatoUniversity of OtagoUniversity of CanterburyLincoln University
Oct 202526.3%14.6%14.2%10.4%10.8%10.8%8%4.8%
Nov 202529.8%13.6%13.2%9.7%11.1%10%7.4%5.3%
Dec 202524.9%12%15.6%11%10.7%11.8%8.8%5.2%
Jan 202630.3%11.1%12.7%9.3%10.7%11.8%8.8%5.2%
Feb 202622.4%12.9%12.6%12%11.8%12.9%9.7%5.7%
Mar 202629%11.7%10.8%11.6%15.8%8.6%7.9%4.6%
Apr 202627.1%11.1%13.9%12.2%13.6%9.1%8.3%4.8%
May 202628.7%11.1%13.2%12.2%12.4%9.1%8.3%4.9%
Jun 202630.9%11.5%12.9%11.3%12.6%8.4%7.7%4.5%
Jul 202626.9%12.7%12.4%13.5%12.7%8.5%7.8%5.5%
Aug 202628.5%13.5%13.1%11.7%11.1%9.1%8.3%4.8%
Sep 2026————————

How has the Massey University and Victoria University of Wellington comparison changed over the last 12 months?

How did search popularity change for New Zealand universities in August 2026?

  1. In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.

  2. In August 2026, AUT overtook Victoria University of Wellington to rank 2nd among universities in New Zealand, at 13.5%.

  3. In August 2026, Victoria University of Wellington lost estimated Share of Search among universities in New Zealand, from 13.5% to 11.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Massey University’s and Victoria University of Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Massey University

3 branded search terms

  • massey
  • massey uni
  • massey university

Victoria University of Wellington

3 branded search terms

  • vic uni wellington
  • victoria university of wellington
  • victoria university wellington

How the Brand Demand Index is measured

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