How popular isAUT in search?
In August 2026, there were an estimated 66.2K branded searches for AUT in New Zealand which is up 10% over the last 11 months. AUT holds 13.5% estimated Share of Search among New Zealand universities and is ranked 2nd of 8 competitors for search popularity.
University of Auckland28.5%
AUT13.5%
Massey University13.1%
Victoria University of Wellington11.7%
University of Waikato11.1%
University of Otago9.1%
University of Canterbury8.3%
Lincoln University4.8%
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Which universities compete with AUT?
Share of Search by month for University of Auckland, AUT, Massey University, Victoria University of Wellington, University of Waikato, University of Otago, University of Canterbury, Lincoln University. The figures are in the table below the chart.
View monthly share of search table
| Month | University of Auckland | AUT | Massey University | Victoria University of Wellington | University of Waikato | University of Otago | University of Canterbury | Lincoln University |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 14.6% | 14.2% | 10.4% | 10.8% | 10.8% | 8% | 4.8% |
| Nov 2025 | 29.8% | 13.6% | 13.2% | 9.7% | 11.1% | 10% | 7.4% | 5.3% |
| Dec 2025 | 24.9% | 12% | 15.6% | 11% | 10.7% | 11.8% | 8.8% | 5.2% |
| Jan 2026 | 30.3% | 11.1% | 12.7% | 9.3% | 10.7% | 11.8% | 8.8% | 5.2% |
| Feb 2026 | 22.4% | 12.9% | 12.6% | 12% | 11.8% | 12.9% | 9.7% | 5.7% |
| Mar 2026 | 29% | 11.7% | 10.8% | 11.6% | 15.8% | 8.6% | 7.9% | 4.6% |
| Apr 2026 | 27.1% | 11.1% | 13.9% | 12.2% | 13.6% | 9.1% | 8.3% | 4.8% |
| May 2026 | 28.7% | 11.1% | 13.2% | 12.2% | 12.4% | 9.1% | 8.3% | 4.9% |
| Jun 2026 | 30.9% | 11.5% | 12.9% | 11.3% | 12.6% | 8.4% | 7.7% | 4.5% |
| Jul 2026 | 26.9% | 12.7% | 12.4% | 13.5% | 12.7% | 8.5% | 7.8% | 5.5% |
| Aug 2026 | 28.5% | 13.5% | 13.1% | 11.7% | 11.1% | 9.1% | 8.3% | 4.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 140K | -0.04% | +1.6 points | |
| 2, moved from 3rd to 2nd | 13.5% | 66.2K | 0% | +0.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 5th to 3rd | 13.1% | 64.3K | 0% | +0.7 pointsmoved from 5th to 3rd | |
| 4, moved from 2nd to 4th | 11.7% | 57.6K | -18.2% | -1.8 pointsmoved from 2nd to 4th | |
| 5, moved from 4th to 5th | 11.1% | 54.2K | -18.1% | -1.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 9.1% | 44.4K | 0% | +0.5 points | |
| 7, held 7th | 8.3% | 40.5K | 0% | +0.5 points | |
| 8, held 8th | 4.8% | 23.5K | -17.3% | -0.7 points |
28.5%
held 1st · 140K estimated branded searches · -0.04% vs prior month · +1.6 points
2.
13.5%
moved from 3rd to 2nd · 66.2K estimated branded searches · 0% vs prior month · +0.8 points
13.1%
moved from 5th to 3rd · 64.3K estimated branded searches · 0% vs prior month · +0.7 points
moved from 2nd to 4th · 57.6K estimated branded searches · -18.2% vs prior month · -1.8 points
11.1%
moved from 4th to 5th · 54.2K estimated branded searches · -18.1% vs prior month · -1.7 points
9.1%
held 6th · 44.4K estimated branded searches · 0% vs prior month · +0.5 points
8.3%
held 7th · 40.5K estimated branded searches · 0% vs prior month · +0.5 points
4.8%
held 8th · 23.5K estimated branded searches · -17.3% vs prior month · -0.7 points
Compare search popularity between AUT and its closest rivals
- AUT vs Massey University: compare search popularity
- AUT vs Victoria University of Wellington: compare search popularity
- AUT vs University of Waikato: compare search popularity
- AUT vs University of Otago: compare search popularity
- Compare AUT with any brand
How has branded search demand for AUT changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AUT in New Zealand rose from 60.2K to 66.2K.
- Across the 11 months ending August 2026, AUT’s estimated Share of Search among universities in New Zealand decreased from 14.6% to 13.5%.
- Across the 11 months ending August 2026, AUT’s estimated Share of Search among universities in New Zealand peaked at 14.6% in October 2025 and was lowest at 11.1% in January 2026.
How did search popularity change for New Zealand universities in August 2026?
6 changes
In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.
In August 2026, AUT overtook Victoria University of Wellington to rank 2nd among universities in New Zealand, at 13.5%.
In August 2026, University of Auckland gained estimated Share of Search among universities in New Zealand, from 26.9% to 28.5%.
In August 2026, University of Otago gained estimated Share of Search among universities in New Zealand, from 8.5% to 9.1%.
In August 2026, Victoria University of Wellington lost estimated Share of Search among universities in New Zealand, from 13.5% to 11.7%.
In August 2026, University of Waikato lost estimated Share of Search among universities in New Zealand, from 12.7% to 11.1%.
How is AUT measured?
Brandwave collects information about searches that people make online using AUT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- auckland university of technology
- aut
- aut auckland
- aut university
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Is AUT your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.