AUT vs University of Auckland:Which is more popular by branded search in New Zealand?
In August 2026, University of Auckland had more branded searches than AUT among universities in New Zealand. University of Auckland was estimated to have 140K branded searches compared to AUT’s 66.2K, and held a 28.5% Share of Search versus AUT’s 13.5%.
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Which is more popular in search, AUT or University of Auckland?
New Zealand's eight universities, compared through branded searches in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for University of Auckland, AUT. The figures are in the table below the chart.
View monthly share of search table
| Month | University of Auckland | AUT | Massey University | Victoria University of Wellington | University of Waikato | University of Otago | University of Canterbury | Lincoln University |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 14.6% | 14.2% | 10.4% | 10.8% | 10.8% | 8% | 4.8% |
| Nov 2025 | 29.8% | 13.6% | 13.2% | 9.7% | 11.1% | 10% | 7.4% | 5.3% |
| Dec 2025 | 24.9% | 12% | 15.6% | 11% | 10.7% | 11.8% | 8.8% | 5.2% |
| Jan 2026 | 30.3% | 11.1% | 12.7% | 9.3% | 10.7% | 11.8% | 8.8% | 5.2% |
| Feb 2026 | 22.4% | 12.9% | 12.6% | 12% | 11.8% | 12.9% | 9.7% | 5.7% |
| Mar 2026 | 29% | 11.7% | 10.8% | 11.6% | 15.8% | 8.6% | 7.9% | 4.6% |
| Apr 2026 | 27.1% | 11.1% | 13.9% | 12.2% | 13.6% | 9.1% | 8.3% | 4.8% |
| May 2026 | 28.7% | 11.1% | 13.2% | 12.2% | 12.4% | 9.1% | 8.3% | 4.9% |
| Jun 2026 | 30.9% | 11.5% | 12.9% | 11.3% | 12.6% | 8.4% | 7.7% | 4.5% |
| Jul 2026 | 26.9% | 12.7% | 12.4% | 13.5% | 12.7% | 8.5% | 7.8% | 5.5% |
| Aug 2026 | 28.5% | 13.5% | 13.1% | 11.7% | 11.1% | 9.1% | 8.3% | 4.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the AUT and University of Auckland comparison changed over the last 12 months?
3 findings
- University of Auckland was ahead of AUT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AUT’s estimated Share of Search among universities in New Zealand moved from 14.6% to 13.5%, and its estimated monthly branded searches moved from 60.2K to 66.2K.
- Across the 11 months ending August 2026, University of Auckland’s estimated Share of Search among universities in New Zealand moved from 26.3% to 28.5%, and its estimated monthly branded searches moved from 108K to 140K.
How did search popularity change for New Zealand universities in August 2026?
2 changes
In August 2026, AUT overtook Victoria University of Wellington to rank 2nd among universities in New Zealand, at 13.5%.
In August 2026, University of Auckland gained estimated Share of Search among universities in New Zealand, from 26.9% to 28.5%.
How each brand is measured
Brandwave collects information about searches that people make online using AUT’s and University of Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AUT
4 branded search terms
- auckland university of technology
- aut
- aut auckland
- aut university
University of Auckland
5 branded search terms
- auckland university
- university of auckland
- university of auckland new zealand
- uoa
- uoa auckland
Put your own brand in this comparison
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