Brandwave

How popular isUniversity of Otago in search?

In August 2026, there were an estimated 44.4K branded searches for University of Otago in New Zealand which held steady over the last 11 months. University of Otago holds 9.1% estimated Share of Search among New Zealand universities and is ranked 6th of 8 competitors for search popularity.

Share of Search, August 2026
  1. University of Auckland28.5%
  2. AUT13.5%
  3. Massey University13.1%
  4. Victoria University of Wellington11.7%
  5. University of Waikato11.1%
  6. University of Otago9.1%
  7. University of Canterbury8.3%
  8. Lincoln University4.8%
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Which universities compete with University of Otago?

University of Otago against universities in New Zealand, by month

Share of Search by month for University of Auckland, AUT, Massey University, Victoria University of Wellington, University of Waikato, University of Otago, University of Canterbury, Lincoln University. The figures are in the table below the chart.

View monthly share of search table
MonthUniversity of AucklandAUTMassey UniversityVictoria University of WellingtonUniversity of WaikatoUniversity of OtagoUniversity of CanterburyLincoln University
Oct 202526.3%14.6%14.2%10.4%10.8%10.8%8%4.8%
Nov 202529.8%13.6%13.2%9.7%11.1%10%7.4%5.3%
Dec 202524.9%12%15.6%11%10.7%11.8%8.8%5.2%
Jan 202630.3%11.1%12.7%9.3%10.7%11.8%8.8%5.2%
Feb 202622.4%12.9%12.6%12%11.8%12.9%9.7%5.7%
Mar 202629%11.7%10.8%11.6%15.8%8.6%7.9%4.6%
Apr 202627.1%11.1%13.9%12.2%13.6%9.1%8.3%4.8%
May 202628.7%11.1%13.2%12.2%12.4%9.1%8.3%4.9%
Jun 202630.9%11.5%12.9%11.3%12.6%8.4%7.7%4.5%
Jul 202626.9%12.7%12.4%13.5%12.7%8.5%7.8%5.5%
Aug 202628.5%13.5%13.1%11.7%11.1%9.1%8.3%4.8%
Sep 2026————————

  1. 1.University of Auckland

    28.5%

    held 1st · 140K estimated branded searches · -0.04% vs prior month · +1.6 points

  2. 2.AUT

    13.5%

    moved from 3rd to 2nd · 66.2K estimated branded searches · 0% vs prior month · +0.8 points

  3. 3.Massey University

    13.1%

    moved from 5th to 3rd · 64.3K estimated branded searches · 0% vs prior month · +0.7 points

  4. 4.Victoria University of Wellington

    11.7%

    moved from 2nd to 4th · 57.6K estimated branded searches · -18.2% vs prior month · -1.8 points

  5. 5.University of Waikato

    11.1%

    moved from 4th to 5th · 54.2K estimated branded searches · -18.1% vs prior month · -1.7 points

  6. 6.University of Otago

    9.1%

    held 6th · 44.4K estimated branded searches · 0% vs prior month · +0.5 points

  7. 7.University of Canterbury

    8.3%

    held 7th · 40.5K estimated branded searches · 0% vs prior month · +0.5 points

  8. 8.Lincoln University

    4.8%

    held 8th · 23.5K estimated branded searches · -17.3% vs prior month · -0.7 points

Compare search popularity between University of Otago and its closest rivals

How has branded search demand for University of Otago changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for University of Otago in New Zealand held steady at 44.4K.
  • Across the 11 months ending August 2026, University of Otago’s estimated Share of Search among universities in New Zealand decreased from 10.8% to 9.1%.
  • Across the 11 months ending August 2026, University of Otago’s estimated Share of Search among universities in New Zealand peaked at 12.9% in February 2026 and was lowest at 8.4% in June 2026.
  • Across the 11 months ending August 2026, University of Otago fell from 4th to 6th among universities in New Zealand.

How did search popularity change for New Zealand universities in August 2026?

  1. In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.

  2. In August 2026, AUT overtook Victoria University of Wellington to rank 2nd among universities in New Zealand, at 13.5%.

  3. In August 2026, University of Auckland gained estimated Share of Search among universities in New Zealand, from 26.9% to 28.5%.

  4. In August 2026, University of Otago gained estimated Share of Search among universities in New Zealand, from 8.5% to 9.1%.

  5. In August 2026, Victoria University of Wellington lost estimated Share of Search among universities in New Zealand, from 13.5% to 11.7%.

  6. In August 2026, University of Waikato lost estimated Share of Search among universities in New Zealand, from 12.7% to 11.1%.

How is University of Otago measured?

Brandwave collects information about searches that people make online using University of Otago’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • otago uni
  • otago university
  • university of otago

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How the Brand Demand Index is measured

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