AUT vs Massey University:Which is more popular by branded search in New Zealand?
In August 2026, AUT and Massey University were level on Share of Search among universities in New Zealand, with an estimated 66.2K versus 64.3K branded searches, at 13.5% and 13.1% estimated Share of Search.
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Which is more popular in search, AUT or Massey University?
New Zealand's eight universities, compared through branded searches in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AUT, Massey University. The figures are in the table below the chart.
View monthly share of search table
| Month | University of Auckland | AUT | Massey University | Victoria University of Wellington | University of Waikato | University of Otago | University of Canterbury | Lincoln University |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 14.6% | 14.2% | 10.4% | 10.8% | 10.8% | 8% | 4.8% |
| Nov 2025 | 29.8% | 13.6% | 13.2% | 9.7% | 11.1% | 10% | 7.4% | 5.3% |
| Dec 2025 | 24.9% | 12% | 15.6% | 11% | 10.7% | 11.8% | 8.8% | 5.2% |
| Jan 2026 | 30.3% | 11.1% | 12.7% | 9.3% | 10.7% | 11.8% | 8.8% | 5.2% |
| Feb 2026 | 22.4% | 12.9% | 12.6% | 12% | 11.8% | 12.9% | 9.7% | 5.7% |
| Mar 2026 | 29% | 11.7% | 10.8% | 11.6% | 15.8% | 8.6% | 7.9% | 4.6% |
| Apr 2026 | 27.1% | 11.1% | 13.9% | 12.2% | 13.6% | 9.1% | 8.3% | 4.8% |
| May 2026 | 28.7% | 11.1% | 13.2% | 12.2% | 12.4% | 9.1% | 8.3% | 4.9% |
| Jun 2026 | 30.9% | 11.5% | 12.9% | 11.3% | 12.6% | 8.4% | 7.7% | 4.5% |
| Jul 2026 | 26.9% | 12.7% | 12.4% | 13.5% | 12.7% | 8.5% | 7.8% | 5.5% |
| Aug 2026 | 28.5% | 13.5% | 13.1% | 11.7% | 11.1% | 9.1% | 8.3% | 4.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the AUT and Massey University comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Massey University took it in December 2025, AUT took it in February 2026, Massey University took it in April 2026, AUT took it in July 2026.
- Across the 11 months ending August 2026, AUT’s estimated Share of Search among universities in New Zealand moved from 14.6% to 13.5%, and its estimated monthly branded searches moved from 60.2K to 66.2K.
- Across the 11 months ending August 2026, Massey University’s estimated Share of Search among universities in New Zealand moved from 14.2% to 13.1%, and its estimated monthly branded searches moved from 58.6K to 64.3K.
How did search popularity change for New Zealand universities in August 2026?
2 changes
In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.
In August 2026, AUT overtook Victoria University of Wellington to rank 2nd among universities in New Zealand, at 13.5%.
How each brand is measured
Brandwave collects information about searches that people make online using AUT’s and Massey University’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AUT
4 branded search terms
- auckland university of technology
- aut
- aut auckland
- aut university
Massey University
3 branded search terms
- massey
- massey uni
- massey university
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