Brandwave

University of Waikato vs Victoria University of Wellington:Which is more popular by branded search in New Zealand?

In August 2026, Victoria University of Wellington had more branded searches than University of Waikato among universities in New Zealand. Victoria University of Wellington was estimated to have 57.6K branded searches compared to University of Waikato’s 54.2K, and held an 11.7% Share of Search versus University of Waikato’s 11.1%.

Share of Search among universities in New Zealand in August 2026Which is more popular in search, University of Waikato or Victoria University of Wellington?
University of Waikato11.1%54.2K searches
vs
Victoria University of Wellington11.7%57.6K searches
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Which is more popular in search, University of Waikato or Victoria University of Wellington?

New Zealand's eight universities, compared through branded searches in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

University of Waikato and Victoria University of Wellington among universities in New Zealand, by month

Share of Search by month for Victoria University of Wellington, University of Waikato. The figures are in the table below the chart.

View monthly share of search table
MonthUniversity of AucklandAUTMassey UniversityVictoria University of WellingtonUniversity of WaikatoUniversity of OtagoUniversity of CanterburyLincoln University
Oct 202526.3%14.6%14.2%10.4%10.8%10.8%8%4.8%
Nov 202529.8%13.6%13.2%9.7%11.1%10%7.4%5.3%
Dec 202524.9%12%15.6%11%10.7%11.8%8.8%5.2%
Jan 202630.3%11.1%12.7%9.3%10.7%11.8%8.8%5.2%
Feb 202622.4%12.9%12.6%12%11.8%12.9%9.7%5.7%
Mar 202629%11.7%10.8%11.6%15.8%8.6%7.9%4.6%
Apr 202627.1%11.1%13.9%12.2%13.6%9.1%8.3%4.8%
May 202628.7%11.1%13.2%12.2%12.4%9.1%8.3%4.9%
Jun 202630.9%11.5%12.9%11.3%12.6%8.4%7.7%4.5%
Jul 202626.9%12.7%12.4%13.5%12.7%8.5%7.8%5.5%
Aug 202628.5%13.5%13.1%11.7%11.1%9.1%8.3%4.8%
Sep 2026————————

How has the University of Waikato and Victoria University of Wellington comparison changed over the last 12 months?

How did search popularity change for New Zealand universities in August 2026?

  1. In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.

  2. In August 2026, AUT overtook Victoria University of Wellington to rank 2nd among universities in New Zealand, at 13.5%.

  3. In August 2026, Victoria University of Wellington lost estimated Share of Search among universities in New Zealand, from 13.5% to 11.7%.

  4. In August 2026, University of Waikato lost estimated Share of Search among universities in New Zealand, from 12.7% to 11.1%.

How each brand is measured

Brandwave collects information about searches that people make online using University of Waikato’s and Victoria University of Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

University of Waikato

3 branded search terms

  • university of waikato
  • waikato uni
  • waikato university

Victoria University of Wellington

3 branded search terms

  • vic uni wellington
  • victoria university of wellington
  • victoria university wellington

How the Brand Demand Index is measured

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