Brandwave

How popular isVersatile?

In October 2026, people searched for Versatile by name about 2,710 times in New Zealand, a 32.4% decrease from the previous year. These searches made up 13.1% of all New Zealand group home builder searches, placing Versatile third out of 12 builders. When we asked both ChatGPT and Google AI Overviews about group home builders, Versatile did not appear in any of the answers.

Search and AI answers in October 2026

Versatile is the third most searched of 12 competitors and not named in the AI answers we collected.

  1. Signature HomesShare of searches 17.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. G.J. Gardner HomesShare of searches 15.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. VersatileShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Mike Greer HomesShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. Jennian HomesShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+7 more

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Top group home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Versatile did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Signature Homes1st
  2. Landmark Homes1st
  3. G.J. Gardner Homes3rd
  4. Stonewood Homes4th
  5. Jennian Homes5th
  6. Generation Homes5th
  7. David Reid Homes7th
  8. Mike Greer Homes8th
  9. Versatile–
  10. Golden Homes–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Signature Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Landmark Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G.J. Gardner Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mike Greer Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jennian Homes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Generation Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stonewood Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • David Reid Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Versatile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Golden Homes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about group home builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Versatile compared with other New Zealand group home builders?

Versatile against group home builders in New Zealand, by month

Share of searches by month for Signature Homes, G.J. Gardner Homes, Versatile, Mike Greer Homes, Jennian Homes, Golden Homes, Landmark Homes, Generation Homes, Stonewood Homes, David Reid Homes, Fowler Homes, Platinum Homes. The figures are in the table below the chart.

View monthly share of searches table
MonthSignature HomesG.J. Gardner HomesVersatileMike Greer HomesJennian HomesGolden HomesLandmark HomesGeneration HomesStonewood HomesDavid Reid HomesFowler HomesPlatinum Homes
Nov 202517.4%17.3%15.6%11.2%8.8%5.8%5.8%4.4%5.8%3.2%2.1%2.6%
Dec 202517.4%15.3%14.9%11.6%9.5%7.5%5.7%4.1%5.7%3.4%2.2%2.7%
Jan 202616.3%17.1%16.4%10.7%8.4%6.9%6.8%3.7%5.5%3.1%2%3.1%
Feb 202617.1%14.4%20%11.3%7.5%7.1%5.7%3.9%4.4%3.2%2.1%3.2%
Mar 202616.4%17.7%13.9%11%8.5%8.2%5.6%4.3%5.6%3.1%2.5%3.1%
Apr 202617.9%15.4%13.7%11.8%7.9%8.9%6.1%4.7%4.7%3.4%2.8%2.8%
May 202614.6%15.4%17.4%14.3%7.6%6.1%6.1%5%5%3.4%2.3%2.8%
Jun 202619.1%14.6%13.5%13%8.3%6.7%6.7%5.4%4.2%3.7%2.5%2.5%
Jul 202616.4%17.8%12.5%12.9%8.5%6.9%6.9%5.6%4.3%3.1%2.5%2.5%
Aug 202616.1%17.1%15.7%12.7%8.3%6.8%6.8%4.2%4.2%3%2.5%2.5%
Sep 202618.7%16.2%11.5%12.6%9.9%6.4%6.4%4.4%5%3.6%2.4%2.9%
Oct 202617.6%15.3%13.1%11.4%9.6%7.4%5.7%5%5%4.1%3.3%2.7%

  1. 1.Signature Homes

    17.6%

    Held 1st. 3.1K estimated branded searches, -17.7% vs prior month. Share -1.2 points.

  2. 2.G.J. Gardner Homes

    15.3%

    Held 2nd. 2.7K estimated branded searches, -17.4% vs prior month. Share -0.9 points.

  3. 3.Versatile

    13.1%

    Moved from 4th to 3rd. 2.3K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Mike Greer Homes

    11.4%

    Moved from 3rd to 4th. 2K estimated branded searches, -20.9% vs prior month. Share -1.2 points.

  5. 5.Jennian Homes

    9.6%

    Held 5th. 1.7K estimated branded searches, -15.1% vs prior month. Share -0.3 points.

  6. 6.Golden Homes

    7.4%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Landmark Homes

    5.7%

    Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share -0.8 points.

  8. 8.Generation Homes

    5%

    Moved from 9th to 8th. 880 estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Stonewood Homes

    5%

    Moved from 8th to 9th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  10. 10.David Reid Homes

    4.1%

    Held 10th. 720 estimated branded searches, 0% vs prior month. Share +0.5 points.

  11. 11.Fowler Homes

    3.3%

    Moved from 12th to 11th. 590 estimated branded searches, +22.9% vs prior month. Share +1 points.

  12. 12.Platinum Homes

    2.7%

    Moved from 11th to 12th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.

Compare popularity between Versatile and its closest rivals

Every comparison with Versatile

16 comparisons

How has branded search demand for Versatile changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Versatile in New Zealand fell from 4K to 2.7K.
  • Across the 12 months ending October 2026, Versatile’s share of searches among group home builders in New Zealand decreased from 15.6% to 13.1%.
  • Across the 12 months ending October 2026, Versatile’s share of searches among group home builders in New Zealand peaked at 20% in February 2026 and was lowest at 11.5% in September 2026.

How did search popularity change for New Zealand group home builders in October 2026?

6 changes

  1. In October 2026, Versatile overtook Mike Greer Homes to rank 3rd among group home builders in New Zealand, with 13.1% of the searches.

  2. In October 2026, Fowler Homes overtook Platinum Homes to rank 11th among group home builders in New Zealand, with 3.3% of the searches.

  3. In October 2026, Generation Homes overtook Stonewood Homes to rank 8th among group home builders in New Zealand, with 5% of the searches.

  4. In October 2026, Golden Homes gained share of searches among group home builders in New Zealand, from 6.4% to 7.4%.

  5. In October 2026, David Reid Homes gained share of searches among group home builders in New Zealand, from 3.6% to 4.1%.

  6. In October 2026, Mike Greer Homes lost share of searches among group home builders in New Zealand, from 12.6% to 11.4%.

How are Versatile’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Versatile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • versatile builders
  • versatile garages
  • versatile homes
  • versatile shed
  • versatile show home

Do you work for Versatile? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Versatile compete?

Versatile is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Group home builders3rd of 1213.1%Shown above
Garage and shed builders2nd of 627.4%Show ranking
Creator with pink hair and a pink jacket

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