Brandwave

Gary's Garden Sheds vs Versatile:Which is more popular in New Zealand?

In October 2026, Versatile had more branded searches than Gary's Garden Sheds among garage and shed builders in New Zealand. Versatile had about 1,690 branded searches, while Gary's Garden Sheds had 480. Versatile made up 27.4% of all garage and shed builder searches we track, and Gary's Garden Sheds accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about garage and shed builders, Versatile appeared in three of the four answers and Gary's Garden Sheds in two. Versatile was mentioned before Gary's Garden Sheds in three out of four answers.

Among garage and shed builders in New Zealand in October 2026

Who do people search for more?

Versatile, about 4 searches for every 1 for Gary's Garden Sheds

Versatile 1.7K searchesGary's Garden Sheds 480 searches

Who does AI mention more?

Versatile, mentioned in 3 of 4 answers, Gary's Garden Sheds in 2

Versatile in 3 of 4Gary's Garden Sheds in 2 of 4

Who does AI recommend more?

Versatile, named ahead of Gary's Garden Sheds in 3 of 4 answers

Versatile first in 3Gary's Garden Sheds first in 1

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Top garage and shed builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Versatile was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Gary's Garden Sheds was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Versatile was listed before Gary's Garden Sheds in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Totalspan1st
  2. Kiwispan2nd
  3. Versatile3rd
  4. Ideal Buildings4th
  5. Gary's Garden Sheds5th
  6. Skyline Garages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Totalspan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kiwispan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Versatile3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gary's Garden Sheds2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ideal Buildings2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Skyline Garages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garage and shed builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gary's Garden Sheds or Versatile more popular in search?

This chart shows how often people search Google for Gary's Garden Sheds and Versatile by name. Each line represents a brand's share of searches for all six garage and shed builders we track, month by month, from searches in New Zealand.

Gary's Garden Sheds and Versatile among garage and shed builders in New Zealand, by month

Share of searches by month for Versatile, Gary's Garden Sheds. The figures are in the table below the chart.

View monthly share of searches table
MonthTotalspanVersatileKiwispanGary's Garden ShedsSkyline GaragesIdeal Buildings
Nov 202540.6%33.1%10.3%3.6%10%2.4%
Dec 202540.2%29.9%11.1%4.8%10.9%3.1%
Jan 202639.7%31.2%10%4.9%11%3.3%
Feb 202633.8%42.3%9.9%3%8.4%2.5%
Mar 202645.9%28.1%10.8%4.3%8%2.8%
Apr 202642.9%29.6%12.1%4.6%8.4%2.4%
May 202634.6%42.5%8.7%3.8%8.5%2%
Jun 202646.5%30.7%8.9%4.1%7.6%2.2%
Jul 202641.1%32.3%10.7%4%9.2%2.6%
Aug 202635.5%40.5%9.3%4.3%8%2.3%
Sep 202641.3%29%9.6%8.2%8.2%3.6%
Oct 202645.1%27.4%9.1%7.8%7.8%2.8%

How has branded search for Gary's Garden Sheds and Versatile changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand garage and shed builders in October 2026?

2 changes
  1. In October 2026, Versatile lost share of searches among garage and shed builders in New Zealand, from 29% to 27.4%.

  2. Estimated monthly branded searches for Gary's Garden Sheds in New Zealand rose 84.6% over 12 measured months, from 260 to 480 in October 2026.

How are Gary's Garden Sheds’ and Versatile’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gary's Garden Sheds’ and Versatile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gary's Garden Sheds

1 branded search term

  • garys garden sheds

Versatile

2 branded search terms

  • versatile garages
  • versatile shed

How the Brand Demand Index is measured

Other head-to-heads among garage and shed builders

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