Brandwave

How popular isVersatile in search?

In August 2026, there were an estimated 4.4K branded searches for Versatile in New Zealand which is up 7.3% over the last 11 months. Versatile holds 49.9% estimated Share of Search among New Zealand garage and shed builders and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Versatile49.9%
  2. Totalspan30.5%
  3. Skyline Garages11.2%
  4. Kiwispan8.4%
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Which garage and shed builders compete with Versatile?

Versatile against garage and shed builders in New Zealand, by month

Share of Search by month for Versatile, Totalspan, Skyline Garages, Kiwispan. The figures are in the table below the chart.

View monthly share of search table
MonthVersatileTotalspanSkyline GaragesKiwispan
Oct 202540.1%37.4%13.4%9.1%
Nov 202545.6%33%12.9%8.6%
Dec 202544.2%32.5%14.1%9.2%
Jan 202645.7%32.2%13.6%8.4%
Feb 202652.2%28.7%10.5%8.6%
Mar 202641.9%38.2%10.6%9.2%
Apr 202641.4%36.4%11.8%10.4%
May 202652.5%29.4%10.5%7.6%
Jun 202641.8%40%10.4%7.9%
Jul 202643.5%34%13.3%9.2%
Aug 202649.9%30.5%11.2%8.4%
Sep 2026————
  1. 1.Versatile

    49.9%

    held 1st · 4.4K estimated branded searches · +27.1% vs prior month · +6.4 points

  2. 2.Totalspan

    30.5%

    held 2nd · 2.7K estimated branded searches · -0.74% vs prior month · -3.5 points

  3. held 3rd · 990 estimated branded searches · -6.6% vs prior month · -2.1 points

  4. 4.Kiwispan

    8.4%

    held 4th · 740 estimated branded searches · +1.4% vs prior month · -0.8 points

Compare search popularity between Versatile and its closest rivals

How has branded search demand for Versatile changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Versatile in New Zealand rose from 4.1K to 4.4K.
  • Across the 11 months ending August 2026, Versatile’s estimated Share of Search among garage and shed builders in New Zealand increased from 40.1% to 49.9%.
  • Across the 11 months ending August 2026, Versatile’s estimated Share of Search among garage and shed builders in New Zealand peaked at 52.5% in May 2026 and was lowest at 40.1% in October 2025.

How did search popularity change for New Zealand garage and shed builders in August 2026?

  1. In August 2026, Versatile gained estimated Share of Search among garage and shed builders in New Zealand, from 43.5% to 49.9%.

  2. In August 2026, Totalspan lost estimated Share of Search among garage and shed builders in New Zealand, from 34% to 30.5%.

  3. In August 2026, Skyline Garages lost estimated Share of Search among garage and shed builders in New Zealand, from 13.3% to 11.2%.

  4. In August 2026, Kiwispan lost estimated Share of Search among garage and shed builders in New Zealand, from 9.2% to 8.4%.

Which group home builders compete with Versatile?

Versatile against group home builders in New Zealand, by month

Share of Search by month for G.J. Gardner Homes, Versatile, Signature Homes, Mike Greer Homes, Landmark Homes, Jennian Homes, Golden Homes, Generation Homes, Stonewood Homes, Platinum Homes, David Reid Homes, Fowler Homes. The figures are in the table below the chart.

View monthly share of search table
MonthG.J. Gardner HomesVersatileSignature HomesMike Greer HomesLandmark HomesJennian HomesGolden HomesGeneration HomesStonewood HomesPlatinum HomesDavid Reid HomesFowler Homes
Oct 202522.7%12.9%16.6%9.8%7.9%6.8%6.3%3.9%4.5%3.1%3.3%2.3%
Nov 202524.7%14.3%15.5%9.3%7.1%7.4%5.7%4.2%4.1%2.8%2.9%2%
Dec 202521.5%13.4%15.5%9.5%7.7%8%7.1%3.9%5%3%3.1%2.3%
Jan 202623.5%15%14.2%8.7%8.2%7%6.6%3.7%5%3.3%2.8%2%
Feb 202620.5%18.6%15.2%9.5%7.1%6.4%6.8%3.7%4%3.3%2.9%2%
Mar 202624.1%12.7%14.9%9%6.8%7.2%7.8%4.1%4.9%3.4%2.7%2.4%
Apr 202621.4%12.6%16.1%9.6%8%6.6%8.4%4.5%4.2%3%3%2.6%
May 202621.2%15.8%13.7%11.6%7.8%6.5%5.9%5.1%4.3%3%2.9%2.2%
Jun 202620.2%12.6%17%10.7%8.3%7.2%6.5%5.5%3.6%2.7%3.3%2.3%
Jul 202621.1%12%15.2%10.9%8.8%7.6%6.9%5.5%3.9%2.9%2.8%2.4%
Aug 202620.6%15%14.9%10.9%8.1%7.4%6.8%4.4%3.9%2.8%2.8%2.5%
Sep 2026————————————
  1. held 1st · 6K estimated branded searches · -0.98% vs prior month · -0.5 points

  2. moved from 3rd to 2nd · 4.4K estimated branded searches · +27.1% vs prior month · +3 points

  3. moved from 2nd to 3rd · 4.4K estimated branded searches · 0% vs prior month · -0.2 points

  4. held 4th · 3.2K estimated branded searches · +0.95% vs prior month · -0.1 points

  5. held 5th · 2.4K estimated branded searches · -6.3% vs prior month · -0.7 points

  6. held 6th · 2.2K estimated branded searches · -1.8% vs prior month · -0.3 points

  7. held 7th · 2K estimated branded searches · +0.5% vs prior month · -0.1 points

  8. held 8th · 1.3K estimated branded searches · -20% vs prior month · -1.2 points

  9. held 9th · 1.2K estimated branded searches · +2.7% vs prior month · 0 points

  10. held 10th · 830 estimated branded searches · 0% vs prior month · 0 points

  11. held 11th · 820 estimated branded searches · +1.2% vs prior month · 0 points

  12. held 12th · 720 estimated branded searches · +4.3% vs prior month · +0.1 points

Compare search popularity between Versatile and its closest rivals

How has branded search demand for Versatile changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Versatile’s estimated Share of Search among group home builders in New Zealand increased from 12.9% to 15%.
  • Across the 11 months ending August 2026, Versatile’s estimated Share of Search among group home builders in New Zealand peaked at 18.6% in February 2026 and was lowest at 12% in July 2026.
  • Across the 11 months ending August 2026, Versatile rose from 3rd to 2nd among group home builders in New Zealand.

How did search popularity change for New Zealand group home builders in August 2026?

  1. In August 2026, Versatile overtook Signature Homes to rank 2nd among group home builders in New Zealand, at 15%.

  2. In August 2026, Generation Homes lost estimated Share of Search among group home builders in New Zealand, from 5.5% to 4.4%.

  3. In August 2026, Landmark Homes lost estimated Share of Search among group home builders in New Zealand, from 8.8% to 8.1%.

  4. In August 2026, G.J. Gardner Homes lost estimated Share of Search among group home builders in New Zealand, from 21.1% to 20.6%.

  5. Estimated monthly branded searches for David Reid Homes in New Zealand fell 21.2% over 11 measured months, from 1K to 820 in August 2026.

  6. Estimated monthly branded searches for Stonewood Homes in New Zealand fell 20% over 11 measured months, from 1.4K to 1.2K in August 2026.

How is Versatile measured?

Brandwave collects information about searches that people make online using Versatile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • versatile builders
  • versatile garages
  • versatile homes
  • versatile homes price list
  • versatile house plans
  • versatile shed
  • versatile show home

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How the Brand Demand Index is measured

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Is Versatile your brand?

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