Signature Homes vs Versatile:Which is more popular by branded search in New Zealand?
In August 2026, Signature Homes and Versatile were level on Share of Search among group home builders in New Zealand, with an estimated 4.4K branded searches each, at 14.9% and 15% estimated Share of Search.
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Which is more popular in search, Signature Homes or Versatile?
Compare the national home building companies New Zealanders build new homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Versatile, Signature Homes. The figures are in the table below the chart.
View monthly share of search table
| Month | G.J. Gardner Homes | Versatile | Signature Homes | Mike Greer Homes | Landmark Homes | Jennian Homes | Golden Homes | Generation Homes | Stonewood Homes | Platinum Homes | David Reid Homes | Fowler Homes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 12.9% | 16.6% | 9.8% | 7.9% | 6.8% | 6.3% | 3.9% | 4.5% | 3.1% | 3.3% | 2.3% |
| Nov 2025 | 24.7% | 14.3% | 15.5% | 9.3% | 7.1% | 7.4% | 5.7% | 4.2% | 4.1% | 2.8% | 2.9% | 2% |
| Dec 2025 | 21.5% | 13.4% | 15.5% | 9.5% | 7.7% | 8% | 7.1% | 3.9% | 5% | 3% | 3.1% | 2.3% |
| Jan 2026 | 23.5% | 15% | 14.2% | 8.7% | 8.2% | 7% | 6.6% | 3.7% | 5% | 3.3% | 2.8% | 2% |
| Feb 2026 | 20.5% | 18.6% | 15.2% | 9.5% | 7.1% | 6.4% | 6.8% | 3.7% | 4% | 3.3% | 2.9% | 2% |
| Mar 2026 | 24.1% | 12.7% | 14.9% | 9% | 6.8% | 7.2% | 7.8% | 4.1% | 4.9% | 3.4% | 2.7% | 2.4% |
| Apr 2026 | 21.4% | 12.6% | 16.1% | 9.6% | 8% | 6.6% | 8.4% | 4.5% | 4.2% | 3% | 3% | 2.6% |
| May 2026 | 21.2% | 15.8% | 13.7% | 11.6% | 7.8% | 6.5% | 5.9% | 5.1% | 4.3% | 3% | 2.9% | 2.2% |
| Jun 2026 | 20.2% | 12.6% | 17% | 10.7% | 8.3% | 7.2% | 6.5% | 5.5% | 3.6% | 2.7% | 3.3% | 2.3% |
| Jul 2026 | 21.1% | 12% | 15.2% | 10.9% | 8.8% | 7.6% | 6.9% | 5.5% | 3.9% | 2.9% | 2.8% | 2.4% |
| Aug 2026 | 20.6% | 15% | 14.9% | 10.9% | 8.1% | 7.4% | 6.8% | 4.4% | 3.9% | 2.8% | 2.8% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Signature Homes and Versatile comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Versatile took it in January 2026, Signature Homes took it in March 2026, Versatile took it in May 2026, Signature Homes took it in June 2026, Versatile took it in August 2026.
- Across the 11 months ending August 2026, Signature Homes’ estimated Share of Search among group home builders in New Zealand moved from 16.6% to 14.9%, and its estimated monthly branded searches moved from 5.3K to 4.4K.
- Across the 11 months ending August 2026, Versatile’s estimated Share of Search among group home builders in New Zealand moved from 12.9% to 15%, and its estimated monthly branded searches moved from 4.1K to 4.4K.
How did search popularity change for New Zealand group home builders in August 2026?
2 changes
In August 2026, Versatile overtook Signature Homes to rank 2nd among group home builders in New Zealand, at 15%.
Estimated monthly branded searches for Signature Homes in New Zealand fell 17.2% over 11 measured months, from 5.3K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Signature Homes’ and Versatile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Signature Homes
11 branded search terms
- signature co nz
- signature homes
- signature homes builders
- signature homes house plans
- signature homes near me
- signature homes nz
- signature homes price list
- signature homes show home
- signature homes showhome
- signature homes waikato
- signaturehomes
Versatile
7 branded search terms
- versatile builders
- versatile garages
- versatile homes
- versatile homes price list
- versatile house plans
- versatile shed
- versatile show home
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.