Brandwave

How popular isVersatile?

In October 2026, people searched for Versatile by name about 2,710 times in New Zealand, a 32.4% decrease from the previous year. These searches made up 27.4% of all New Zealand garage and shed builder searches, placing Versatile second out of six builders. When we asked both ChatGPT and Google AI Overviews about garage and shed builders, Versatile appeared in three of the four answers and was the third most recommended of the six.

Search and AI answers in October 2026

Versatile is the second most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. TotalspanShare of searches 45.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. VersatileShare of searches 27.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. KiwispanShare of searches 9.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Gary's Garden ShedsShare of searches 7.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Skyline GaragesShare of searches 7.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top garage and shed builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Versatile was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Versatile is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Totalspan1st
  2. Kiwispan2nd
  3. Versatile3rd
  4. Ideal Buildings4th
  5. Gary's Garden Sheds5th
  6. Skyline Garages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Totalspan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kiwispan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Versatile3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gary's Garden Sheds2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ideal Buildings2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Skyline Garages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garage and shed builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Versatile compared with other New Zealand garage and shed builders?

Versatile against garage and shed builders in New Zealand, by month

Share of searches by month for Totalspan, Versatile, Kiwispan, Gary's Garden Sheds, Skyline Garages, Ideal Buildings. The figures are in the table below the chart.

View monthly share of searches table
MonthTotalspanVersatileKiwispanGary's Garden ShedsSkyline GaragesIdeal Buildings
Nov 202540.6%33.1%10.3%3.6%10%2.4%
Dec 202540.2%29.9%11.1%4.8%10.9%3.1%
Jan 202639.7%31.2%10%4.9%11%3.3%
Feb 202633.8%42.3%9.9%3%8.4%2.5%
Mar 202645.9%28.1%10.8%4.3%8%2.8%
Apr 202642.9%29.6%12.1%4.6%8.4%2.4%
May 202634.6%42.5%8.7%3.8%8.5%2%
Jun 202646.5%30.7%8.9%4.1%7.6%2.2%
Jul 202641.1%32.3%10.7%4%9.2%2.6%
Aug 202635.5%40.5%9.3%4.3%8%2.3%
Sep 202641.3%29%9.6%8.2%8.2%3.6%
Oct 202645.1%27.4%9.1%7.8%7.8%2.8%

  1. 1.Totalspan

    45.1%

    Held 1st. 2.8K estimated branded searches, +15.4% vs prior month. Share +3.8 points.

  2. 2.Versatile

    27.4%

    Held 2nd. 1.7K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Kiwispan

    9.1%

    Held 3rd. 560 estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Gary's Garden Sheds

    7.8%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Skyline Garages

    7.8%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Ideal Buildings

    2.8%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share -0.8 points.

Compare popularity between Versatile and its closest rivals

Every comparison with Versatile

16 comparisons

How has branded search demand for Versatile changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Versatile in New Zealand fell from 4K to 2.7K.
  • Across the 12 months ending October 2026, Versatile’s share of searches among garage and shed builders in New Zealand decreased from 33.1% to 27.4%.
  • Across the 12 months ending October 2026, Versatile’s share of searches among garage and shed builders in New Zealand peaked at 42.5% in May 2026 and was lowest at 27.4% in October 2026.

How did search popularity change for New Zealand garage and shed builders in October 2026?

6 changes

  1. In October 2026, Totalspan gained share of searches among garage and shed builders in New Zealand, from 41.3% to 45.1%.

  2. In October 2026, Versatile lost share of searches among garage and shed builders in New Zealand, from 29% to 27.4%.

  3. In October 2026, Ideal Buildings lost share of searches among garage and shed builders in New Zealand, from 3.6% to 2.8%.

  4. In October 2026, Kiwispan lost share of searches among garage and shed builders in New Zealand, from 9.6% to 9.1%.

  5. Estimated monthly branded searches for Gary's Garden Sheds in New Zealand rose 84.6% over 12 measured months, from 260 to 480 in October 2026.

  6. Estimated monthly branded searches for Skyline Garages in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in October 2026.

How are Versatile’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Versatile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • versatile builders
  • versatile garages
  • versatile homes
  • versatile shed
  • versatile show home

Do you work for Versatile? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Versatile compete?

Versatile is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Group home builders3rd of 1213.1%Show ranking
Garage and shed builders2nd of 627.4%Shown above
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