Brandwave

Totalspan vs Versatile:Which is more popular in New Zealand?

In October 2026, Totalspan had more branded searches than Versatile among garage and shed builders in New Zealand. Totalspan had about 2,780 branded searches, while Versatile had 1,690. Totalspan made up 45.1% of all garage and shed builder searches we track, and Versatile accounted for 27.4%. When we asked ChatGPT and Google AI Overviews about garage and shed builders, Totalspan appeared in all four answers and Versatile in three. Totalspan was mentioned before Versatile in three out of four answers.

Among garage and shed builders in New Zealand in October 2026

Who do people search for more?

Totalspan, about 64% more searches than Versatile

Totalspan 2.8K searchesVersatile 1.7K searches

Who does AI mention more?

Totalspan, mentioned in every answer we collected

Totalspan in 4 of 4Versatile in 3 of 4

Who does AI recommend more?

Totalspan, named ahead of Versatile in 3 of 4 answers

Totalspan first in 3Versatile first in 1

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Top garage and shed builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Totalspan appeared in all four answers. Versatile was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Totalspan was listed before Versatile in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Totalspan1st
  2. Kiwispan2nd
  3. Versatile3rd
  4. Ideal Buildings4th
  5. Gary's Garden Sheds5th
  6. Skyline Garages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Totalspan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kiwispan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Versatile3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gary's Garden Sheds2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ideal Buildings2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Skyline Garages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garage and shed builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Totalspan or Versatile more popular in search?

This chart shows how often people search Google for Totalspan and Versatile by name. Each line represents a brand's share of searches for all six garage and shed builders we track, month by month, from searches in New Zealand.

Totalspan and Versatile among garage and shed builders in New Zealand, by month

Share of searches by month for Totalspan, Versatile. The figures are in the table below the chart.

View monthly share of searches table
MonthTotalspanVersatileKiwispanGary's Garden ShedsSkyline GaragesIdeal Buildings
Nov 202540.6%33.1%10.3%3.6%10%2.4%
Dec 202540.2%29.9%11.1%4.8%10.9%3.1%
Jan 202639.7%31.2%10%4.9%11%3.3%
Feb 202633.8%42.3%9.9%3%8.4%2.5%
Mar 202645.9%28.1%10.8%4.3%8%2.8%
Apr 202642.9%29.6%12.1%4.6%8.4%2.4%
May 202634.6%42.5%8.7%3.8%8.5%2%
Jun 202646.5%30.7%8.9%4.1%7.6%2.2%
Jul 202641.1%32.3%10.7%4%9.2%2.6%
Aug 202635.5%40.5%9.3%4.3%8%2.3%
Sep 202641.3%29%9.6%8.2%8.2%3.6%
Oct 202645.1%27.4%9.1%7.8%7.8%2.8%

How has branded search for Totalspan and Versatile changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending October 2026: Versatile took it in February 2026, Totalspan took it in March 2026, Versatile took it in May 2026, Totalspan took it in June 2026, Versatile took it in August 2026, Totalspan took it in September 2026.
  • Across the 12 months ending October 2026, Totalspan’s share of searches among garage and shed builders in New Zealand moved from 40.6% to 45.1%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
  • Across the 12 months ending October 2026, Versatile’s share of searches among garage and shed builders in New Zealand moved from 33.1% to 27.4%, and its estimated monthly branded searches moved from 2.4K to 1.7K.

How did search popularity change for New Zealand garage and shed builders in October 2026?

2 changes
  1. In October 2026, Totalspan gained share of searches among garage and shed builders in New Zealand, from 41.3% to 45.1%.

  2. In October 2026, Versatile lost share of searches among garage and shed builders in New Zealand, from 29% to 27.4%.

How are Totalspan’s and Versatile’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Totalspan’s and Versatile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Totalspan

4 branded search terms

  • totalspan
  • totalspan garage
  • totalspan shed
  • totalspan steel buildings

Versatile

2 branded search terms

  • versatile garages
  • versatile shed

How the Brand Demand Index is measured

Other head-to-heads among garage and shed builders

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