Brandwave

How popular isUBCO?

In October 2026, people searched for UBCO by name about 400 times in New Zealand, about the same as the previous year. These searches made up 2.3% of all New Zealand electric motorbike brand searches, placing UBCO fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about electric motorbike brands, UBCO appeared in two of the five answers and was the joint second most recommended of the seven.

Search and AI answers in October 2026

UBCO is the fourth most searched of 7 competitors and the joint second most recommended in the AI answers we collected.

  1. Sur-RonShare of searches 75.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Stark FutureShare of searches 17.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. FTN MotionShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. UBCOShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. Zero MotorcyclesShare of searches 0.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top electric motorbike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UBCO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. UBCO is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sur-Ron1st
  2. UBCO2nd
  3. Zero Motorcycles2nd
  4. Stark Future4th
  5. Talaria5th
  6. FTN Motion6th
  7. Super73–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sur-Ron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zero Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stark Future2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FTN Motion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UBCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talaria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Super730 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric motorbike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for UBCO compared with other New Zealand electric motorbike brands?

UBCO against electric motorbike brands in New Zealand, by month

Share of searches by month for Sur-Ron, Stark Future, FTN Motion, UBCO. The figures are in the table below the chart.

View monthly share of searches table
MonthSur-RonStark FutureFTN MotionUBCOZero MotorcyclesSuper73Talaria
Nov 202575.1%18.3%2.4%2%0.35%1.2%0.75%
Dec 202581.1%13.2%2.1%1.5%0.22%1%0.92%
Jan 202676.1%17.5%2.3%2%0.53%0.83%0.71%
Feb 202677.8%15.3%3%2.1%0.36%0.87%0.56%
Mar 202674.8%17.4%2.8%2.8%0.65%0.81%0.65%
Apr 202674.1%17.6%3.9%2.4%0.81%0.85%0.46%
May 202669.3%20.5%4%4.1%0.77%0.86%0.54%
Jun 202673.4%18%2.9%3.5%0.53%1%0.58%
Jul 202674.3%17.5%3.4%2.3%0.64%1.2%0.64%
Aug 202674.5%17.4%4.2%1.9%0.53%0.88%0.53%
Sep 202675.5%17.6%2.8%2.3%0.53%0.76%0.47%
Oct 202675.9%17.1%2.7%2.3%0.8%0.74%0.51%

  1. 1.Sur-Ron

    75.9%

    Held 1st. 13.4K estimated branded searches, +3.6% vs prior month. Share +0.4 points.

  2. 2.Stark Future

    17.1%

    Held 2nd. 3K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.FTN Motion

    2.7%

    Held 3rd. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.UBCO

    2.3%

    Held 4th. 400 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Zero Motorcycles

    0.8%

    Moved from 6th to 5th. 140 estimated branded searches, +55.6% vs prior month. Share +0.3 points.

  6. 6.Super73

    0.74%

    Moved from 5th to 6th. 130 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Talaria

    0.51%

    Held 7th. 90 estimated branded searches, +12.5% vs prior month. Share 0 points.

Compare popularity between UBCO and its closest rivals

Every comparison with UBCO

6 comparisons

How has branded search demand for UBCO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for UBCO in New Zealand held steady at 400.
  • Across the 12 months ending October 2026, UBCO’s share of searches among electric motorbike brands in New Zealand peaked at 4.1% in May 2026 and was lowest at 1.5% in December 2025.

How did search popularity change for New Zealand electric motorbike brands in October 2026?

5 changes

  1. In October 2026, Stark Future lost share of searches among electric motorbike brands in New Zealand, from 17.6% to 17.1%.

  2. Sur-Ron’s share of searches among electric motorbike brands in New Zealand has gained ground for 3 months in a row, from 74.3% to 75.9% in October 2026.

  3. In October 2026, Zero Motorcycles rose from 6th to 5th among electric motorbike brands in New Zealand.

  4. In October 2026, Super73 fell from 5th to 6th among electric motorbike brands in New Zealand.

  5. Estimated monthly branded searches for Talaria in New Zealand fell 40% over 12 measured months, from 150 to 90 in October 2026.

How are UBCO’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using UBCO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ubco
  • ubco electric motorbike

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How the Brand Demand Index is measured

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