Brandwave

Stark Future vs UBCO:Which is more popular in New Zealand?

In October 2026, Stark Future had more branded searches than UBCO among electric motorbike brands in New Zealand. Stark Future had about 3,010 branded searches, while UBCO had 400. Stark Future made up 17.1% of all electric motorbike brand searches we track, and UBCO accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about electric motorbike brands, Stark Future and UBCO each appeared in two of the five answers. Stark Future and UBCO were each mentioned first in two of the four answers.

Among electric motorbike brands in New Zealand in October 2026

Who do people search for more?

Stark Future, about 8 searches for every 1 for UBCO

Stark Future 3K searchesUBCO 400 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Stark Future in 2 of 5UBCO in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Stark Future first in 2UBCO first in 2

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Top electric motorbike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stark Future was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UBCO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stark Future and UBCO were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sur-Ron1st
  2. UBCO2nd
  3. Zero Motorcycles2nd
  4. Stark Future4th
  5. Talaria5th
  6. FTN Motion6th
  7. Super73–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sur-Ron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zero Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stark Future2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FTN Motion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UBCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talaria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Super730 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric motorbike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stark Future or UBCO more popular in search?

This chart shows how often people search Google for Stark Future and UBCO by name. Each line represents a brand's share of searches for all seven electric motorbike brands we track, month by month, from searches in New Zealand.

Stark Future and UBCO among electric motorbike brands in New Zealand, by month

Share of searches by month for Stark Future, UBCO. The figures are in the table below the chart.

View monthly share of searches table
MonthSur-RonStark FutureFTN MotionUBCOZero MotorcyclesSuper73Talaria
Nov 202575.1%18.3%2.4%2%0.35%1.2%0.75%
Dec 202581.1%13.2%2.1%1.5%0.22%1%0.92%
Jan 202676.1%17.5%2.3%2%0.53%0.83%0.71%
Feb 202677.8%15.3%3%2.1%0.36%0.87%0.56%
Mar 202674.8%17.4%2.8%2.8%0.65%0.81%0.65%
Apr 202674.1%17.6%3.9%2.4%0.81%0.85%0.46%
May 202669.3%20.5%4%4.1%0.77%0.86%0.54%
Jun 202673.4%18%2.9%3.5%0.53%1%0.58%
Jul 202674.3%17.5%3.4%2.3%0.64%1.2%0.64%
Aug 202674.5%17.4%4.2%1.9%0.53%0.88%0.53%
Sep 202675.5%17.6%2.8%2.3%0.53%0.76%0.47%
Oct 202675.9%17.1%2.7%2.3%0.8%0.74%0.51%

How has branded search for Stark Future and UBCO changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand electric motorbike brands in October 2026?

1 change

  1. In October 2026, Stark Future lost share of searches among electric motorbike brands in New Zealand, from 17.6% to 17.1%.

How are Stark Future’s and UBCO’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Stark Future’s and UBCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stark Future

2 branded search terms

  • stark future
  • stark varg

UBCO

2 branded search terms

  • ubco
  • ubco electric motorbike

How the Brand Demand Index is measured

Other head-to-heads among electric motorbike brands

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