Brandwave

How popular isUBCO in search?

In August 2026, there were an estimated 680 branded searches for UBCO in New Zealand which is down 8.1% over the last 11 months. UBCO holds 3.6% estimated Share of Search among New Zealand electric motorbike brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Sur-Ron94.1%
  2. UBCO3.6%
  3. Super730.96%
  4. Zero Motorcycles0.75%
  5. Talaria0.53%
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Which electric motorbike brands compete with UBCO?

UBCO against electric motorbike brands in New Zealand, by month

Share of Search by month for Sur-Ron, UBCO. The figures are in the table below the chart.

View monthly share of search table
MonthSur-RonUBCOSuper73Zero MotorcyclesTalaria
Oct 202593.5%3.9%0.9%0.63%1%
Nov 202594.5%3%1.3%0.45%0.77%
Dec 202595.2%2.5%1%0.36%0.98%
Jan 202694.2%3.4%1.1%0.59%0.74%
Feb 202694.7%3.3%1%0.4%0.58%
Mar 202693%4.5%0.86%1%0.66%
Apr 202693%4.2%1.1%1.2%0.45%
May 202690.9%6.4%0.93%1.2%0.5%
Jun 202691.5%6%1.1%0.9%0.53%
Jul 202693.2%4.1%1.2%0.9%0.6%
Aug 202694.1%3.6%0.96%0.75%0.53%
Sep 2026—————

  1. 1.Sur-Ron

    94.1%

    held 1st · 17.6K estimated branded searches · -5.3% vs prior month · +0.9 points

  2. 2.UBCO

    3.6%

    held 2nd · 680 estimated branded searches · -16% vs prior month · -0.4 points

  3. 3.Super73

    0.96%

    held 3rd · 180 estimated branded searches · -25% vs prior month · -0.2 points

  4. 4.Zero Motorcycles

    0.75%

    held 4th · 140 estimated branded searches · -22.2% vs prior month · -0.2 points

  5. 5.Talaria

    0.53%

    held 5th · 100 estimated branded searches · -16.7% vs prior month · -0.1 points

Compare search popularity between UBCO and its closest rivals

How has branded search demand for UBCO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for UBCO in New Zealand fell from 740 to 680.
  • Across the 11 months ending August 2026, UBCO’s estimated Share of Search among electric motorbike brands in New Zealand peaked at 6.4% in May 2026 and was lowest at 2.5% in December 2025.

How did search popularity change for New Zealand electric motorbike brands in August 2026?

  1. In August 2026, Sur-Ron gained estimated Share of Search among electric motorbike brands in New Zealand, from 93.2% to 94.1%.

  2. UBCO’s estimated Share of Search among electric motorbike brands in New Zealand has lost ground for 3 months in a row, from 6.4% to 3.6% in August 2026.

  3. Estimated monthly branded searches for Zero Motorcycles in New Zealand rose 16.7% over 11 measured months, from 120 to 140 in August 2026.

  4. Estimated monthly branded searches for Talaria in New Zealand fell 47.4% over 11 measured months, from 190 to 100 in August 2026.

How is UBCO measured?

Brandwave collects information about searches that people make online using UBCO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • ubco
  • ubco com
  • ubco electric motorbike
  • ubco near me
  • ubco new zealand
  • ubco nz

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How the Brand Demand Index is measured

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