Super73 vs UBCO:Which is more popular by branded search in New Zealand?
In August 2026, UBCO had more branded searches than Super73 among electric motorbike brands in New Zealand. UBCO was estimated to have 680 branded searches compared to Super73’s 180, and held a 3.6% Share of Search versus Super73’s 0.96%.
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Which is more popular in search, Super73 or UBCO?
Compare the electric motorbike and e-moto brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UBCO, Super73. The figures are in the table below the chart.
View monthly share of search table
| Month | Sur-Ron | UBCO | Super73 | Zero Motorcycles | Talaria |
|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.9% | 0.9% | 0.63% | 1% |
| Nov 2025 | 94.5% | 3% | 1.3% | 0.45% | 0.77% |
| Dec 2025 | 95.2% | 2.5% | 1% | 0.36% | 0.98% |
| Jan 2026 | 94.2% | 3.4% | 1.1% | 0.59% | 0.74% |
| Feb 2026 | 94.7% | 3.3% | 1% | 0.4% | 0.58% |
| Mar 2026 | 93% | 4.5% | 0.86% | 1% | 0.66% |
| Apr 2026 | 93% | 4.2% | 1.1% | 1.2% | 0.45% |
| May 2026 | 90.9% | 6.4% | 0.93% | 1.2% | 0.5% |
| Jun 2026 | 91.5% | 6% | 1.1% | 0.9% | 0.53% |
| Jul 2026 | 93.2% | 4.1% | 1.2% | 0.9% | 0.6% |
| Aug 2026 | 94.1% | 3.6% | 0.96% | 0.75% | 0.53% |
| Sep 2026 | — | — | — | — | — |
How has the Super73 and UBCO comparison changed over the last 12 months?
3 findings
- UBCO was ahead of Super73 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Super73’s estimated Share of Search among electric motorbike brands in New Zealand moved from 0.9% to 0.96%, and its estimated monthly branded searches moved from 170 to 180.
- Across the 11 months ending August 2026, UBCO’s estimated Share of Search among electric motorbike brands in New Zealand moved from 3.9% to 3.6%, and its estimated monthly branded searches moved from 740 to 680.
How did search popularity change for New Zealand electric motorbike brands in August 2026?
1 change
UBCO’s estimated Share of Search among electric motorbike brands in New Zealand has lost ground for 3 months in a row, from 6.4% to 3.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Super73’s and UBCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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