Sur-Ron vs UBCO:Which is more popular in New Zealand?
In October 2026, Sur-Ron had more branded searches than UBCO among electric motorbike brands in New Zealand. Sur-Ron had about 13,400 branded searches, while UBCO had 400. Sur-Ron made up 75.9% of all electric motorbike brand searches we track, and UBCO accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about electric motorbike brands, Sur-Ron appeared in four of the five answers and UBCO in two. Sur-Ron was mentioned before UBCO in three out of four answers.
Who do people search for more?
Sur-Ron, about 33 searches for every 1 for UBCO
Who does AI mention more?
Sur-Ron, mentioned in 4 of 5 answers, UBCO in 2
Who does AI recommend more?
Sur-Ron, named ahead of UBCO in 3 of 4 answers
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Top electric motorbike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sur-Ron was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UBCO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sur-Ron was listed before UBCO in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sur-Ron1st
UBCO2nd
Zero Motorcycles2nd
Stark Future4th
Talaria5th
FTN Motion6th
Super73–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sur-Ron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zero Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stark Future2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FTN Motion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UBCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Talaria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Super730 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric motorbike brands
5 answers
Asked ChatGPT
“Which electric motorbike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electric motorbike brands in New Zealand?”
Asked ChatGPT
“What's the best electric motorbike brand in New Zealand for off road riding?”
Searched Google, AI Overview
“electric dirt bike nz”
Searched Google, AI Overview
“road legal electric motorbike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sur-Ron or UBCO more popular in search?
This chart shows how often people search Google for Sur-Ron and UBCO by name. Each line represents a brand's share of searches for all seven electric motorbike brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sur-Ron, UBCO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sur-Ron | Stark Future | FTN Motion | UBCO | Zero Motorcycles | Super73 | Talaria |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 75.1% | 18.3% | 2.4% | 2% | 0.35% | 1.2% | 0.75% |
| Dec 2025 | 81.1% | 13.2% | 2.1% | 1.5% | 0.22% | 1% | 0.92% |
| Jan 2026 | 76.1% | 17.5% | 2.3% | 2% | 0.53% | 0.83% | 0.71% |
| Feb 2026 | 77.8% | 15.3% | 3% | 2.1% | 0.36% | 0.87% | 0.56% |
| Mar 2026 | 74.8% | 17.4% | 2.8% | 2.8% | 0.65% | 0.81% | 0.65% |
| Apr 2026 | 74.1% | 17.6% | 3.9% | 2.4% | 0.81% | 0.85% | 0.46% |
| May 2026 | 69.3% | 20.5% | 4% | 4.1% | 0.77% | 0.86% | 0.54% |
| Jun 2026 | 73.4% | 18% | 2.9% | 3.5% | 0.53% | 1% | 0.58% |
| Jul 2026 | 74.3% | 17.5% | 3.4% | 2.3% | 0.64% | 1.2% | 0.64% |
| Aug 2026 | 74.5% | 17.4% | 4.2% | 1.9% | 0.53% | 0.88% | 0.53% |
| Sep 2026 | 75.5% | 17.6% | 2.8% | 2.3% | 0.53% | 0.76% | 0.47% |
| Oct 2026 | 75.9% | 17.1% | 2.7% | 2.3% | 0.8% | 0.74% | 0.51% |
How has branded search for Sur-Ron and UBCO changed in New Zealand over the last 12 months?
3 findings
- Sur-Ron was ahead of UBCO in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Sur-Ron’s share of searches among electric motorbike brands in New Zealand moved from 75.1% to 75.9%, and its estimated monthly branded searches moved from 15.1K to 13.4K.
- Across the 12 months ending October 2026, UBCO’s share of searches among electric motorbike brands in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches held steady at 400.
How did search popularity change for New Zealand electric motorbike brands in October 2026?
1 change
Sur-Ron’s share of searches among electric motorbike brands in New Zealand has gained ground for 3 months in a row, from 74.3% to 75.9% in October 2026.
How are Sur-Ron’s and UBCO’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Sur-Ron’s and UBCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electric motorbike brands
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