Brandwave

FTN Motion vs UBCO:Which is more popular in New Zealand?

In October 2026, FTN Motion had more branded searches than UBCO among electric motorbike brands in New Zealand. FTN Motion had about 480 branded searches, while UBCO had 400. FTN Motion made up 2.7% of all electric motorbike brand searches we track, and UBCO accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about electric motorbike brands, FTN Motion and UBCO each appeared in two of the five answers. UBCO was mentioned before FTN Motion in two out of three answers that named either.

Among electric motorbike brands in New Zealand in October 2026

Who do people search for more?

FTN Motion, about 20% more searches than UBCO

FTN Motion 480 searchesUBCO 400 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

FTN Motion in 2 of 5UBCO in 2 of 5

Who does AI recommend more?

UBCO, named ahead of FTN Motion in 2 of 3 answers

UBCO first in 2FTN Motion first in 1

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Top electric motorbike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FTN Motion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UBCO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. UBCO was listed before FTN Motion in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sur-Ron1st
  2. UBCO2nd
  3. Zero Motorcycles2nd
  4. Stark Future4th
  5. Talaria5th
  6. FTN Motion6th
  7. Super73–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sur-Ron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zero Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stark Future2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FTN Motion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UBCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talaria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Super730 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric motorbike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FTN Motion or UBCO more popular in search?

This chart shows how often people search Google for FTN Motion and UBCO by name. Each line represents a brand's share of searches for all seven electric motorbike brands we track, month by month, from searches in New Zealand.

FTN Motion and UBCO among electric motorbike brands in New Zealand, by month

Share of searches by month for FTN Motion, UBCO. The figures are in the table below the chart.

View monthly share of searches table
MonthSur-RonStark FutureFTN MotionUBCOZero MotorcyclesSuper73Talaria
Nov 202575.1%18.3%2.4%2%0.35%1.2%0.75%
Dec 202581.1%13.2%2.1%1.5%0.22%1%0.92%
Jan 202676.1%17.5%2.3%2%0.53%0.83%0.71%
Feb 202677.8%15.3%3%2.1%0.36%0.87%0.56%
Mar 202674.8%17.4%2.8%2.8%0.65%0.81%0.65%
Apr 202674.1%17.6%3.9%2.4%0.81%0.85%0.46%
May 202669.3%20.5%4%4.1%0.77%0.86%0.54%
Jun 202673.4%18%2.9%3.5%0.53%1%0.58%
Jul 202674.3%17.5%3.4%2.3%0.64%1.2%0.64%
Aug 202674.5%17.4%4.2%1.9%0.53%0.88%0.53%
Sep 202675.5%17.6%2.8%2.3%0.53%0.76%0.47%
Oct 202675.9%17.1%2.7%2.3%0.8%0.74%0.51%

How has branded search for FTN Motion and UBCO changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: UBCO took it in March 2026, FTN Motion took it in April 2026, UBCO took it in May 2026, FTN Motion took it in July 2026.
  • Across the 12 months ending October 2026, FTN Motion’s share of searches among electric motorbike brands in New Zealand moved from 2.4% to 2.7%, and its estimated monthly branded searches held steady at 480.
  • Across the 12 months ending October 2026, UBCO’s share of searches among electric motorbike brands in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches held steady at 400.

How did search popularity change for New Zealand electric motorbike brands in October 2026?

0 changes

Neither FTN Motion nor UBCO moved beyond provider rounding among electric motorbike brands in October 2026.

How are FTN Motion’s and UBCO’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FTN Motion’s and UBCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FTN Motion

1 branded search term

  • ftn motion

UBCO

2 branded search terms

  • ubco
  • ubco electric motorbike

How the Brand Demand Index is measured

Other head-to-heads among electric motorbike brands

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