How popular isTrueform Spas?
In September 2026, people searched for Trueform Spas by name about 1,010 times in New Zealand, a 15.8% decrease from the previous year. These searches made up 8.1% of all New Zealand spa pool and sauna brand searches, placing Trueform Spas fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about spa pool and sauna brands, Trueform Spas appeared in one of the four answers and was the sixth most recommended of the eight.
Trueform Spas is the fourth most searched of 8 competitors and the sixth most recommended in AI answers.
Alpine SpasShare of searches 48.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
JacuzziShare of searches 21%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd- Hot Spring SpasShare of searches 15.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Trueform SpasShare of searches 8.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th- Sauna PeopleShare of searches 3.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
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Top spa pool and sauna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Trueform Spas was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Trueform Spas is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alpine Spas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Jacuzzi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hot Spring Spas3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kiva Wellness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sauna People2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vortex Spas2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trueform Spas1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Clearlight Saunas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about spa pool and sauna brands
4 answers
Asked ChatGPT
“Which spa pool or sauna brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spa pool and sauna brands in New Zealand?”
Asked ChatGPT
“What's the best spa pool or sauna brand in New Zealand for a backyard retreat?”
Searched Google, AI Overview
“home sauna nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor spa nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which spa pool and sauna brands compete with Trueform Spas?
Share of searches by month for Alpine Spas, Jacuzzi, Hot Spring Spas, Trueform Spas, Sauna People. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpine Spas | Jacuzzi | Hot Spring Spas | Trueform Spas | Sauna People | Vortex Spas | Clearlight Saunas | Kiva Wellness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 20.2% | 16.3% | 8.2% | 2.7% | 1.8% | 2.1% | 0.75% |
| Nov 2025 | 53.8% | 18.2% | 14.9% | 7.5% | 2% | 1.6% | 1.2% | 0.68% |
| Dec 2025 | 47.4% | 24.3% | 15.5% | 8% | 1.7% | 1.4% | 0.98% | 0.74% |
| Jan 2026 | 26.4% | 11.1% | 54.8% | 4.1% | 1.4% | 0.95% | 0.72% | 0.5% |
| Feb 2026 | 46.3% | 24.3% | 15.5% | 7.3% | 2.5% | 1.6% | 1.6% | 0.87% |
| Mar 2026 | 45.9% | 22% | 18.9% | 7.3% | 2.5% | 1.3% | 1.3% | 0.71% |
| Apr 2026 | 45.8% | 20.8% | 18.6% | 7.5% | 3% | 2% | 1.5% | 0.7% |
| May 2026 | 45.3% | 20.7% | 18.3% | 8.6% | 3.7% | 1.3% | 1.5% | 0.69% |
| Jun 2026 | 50.2% | 18% | 16.8% | 8.3% | 2.7% | 1.5% | 1.6% | 0.98% |
| Jul 2026 | 46% | 20.8% | 18.5% | 7.8% | 3% | 1.1% | 1.8% | 1.1% |
| Aug 2026 | 48.5% | 20.4% | 15.4% | 8.3% | 2.6% | 1.4% | 2% | 1.4% |
| Sep 2026 | 48.6% | 21% | 15.3% | 8.1% | 3.1% | 1.4% | 1.2% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 6K | +1% | +0.1 points | |
| 2, held 2nd | 21% | 2.6K | +4% | +0.6 points | |
| 3, held 3rd | 15.3% | 1.9K | 0% | -0.1 points | |
| 4, held 4th | 8.1% | 1K | -0.98% | -0.1 points | |
| 5, held 5th | 3.1% | 390 | +21.9% | +0.5 points | |
| 6, moved from 8th to 6th | 1.4% | 170 | 0% | 0 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 1.2% | 150 | -37.5% | -0.7 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 1.1% | 140 | -17.6% | -0.3 pointsmoved from 7th to 8th |
48.6%
Held 1st. 6K estimated branded searches, +1% vs prior month. Share +0.1 points.
2.
Jacuzzi21%
Held 2nd. 2.6K estimated branded searches, +4% vs prior month. Share +0.6 points.
15.3%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.1%
Held 4th. 1K estimated branded searches, -0.98% vs prior month. Share -0.1 points.
3.1%
Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.5 points.
1.4%
Moved from 8th to 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
1.2%
Moved from 6th to 7th. 150 estimated branded searches, -37.5% vs prior month. Share -0.7 points.
1.1%
Moved from 7th to 8th. 140 estimated branded searches, -17.6% vs prior month. Share -0.3 points.
Compare popularity between Trueform Spas and its closest rivals
Every comparison with Trueform Spas
7 comparisons
How has branded search demand for Trueform Spas changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trueform Spas in New Zealand fell from 1.2K to 1K.
- Across the 12 months ending September 2026, Trueform Spas’ share of searches among spa pool and sauna brands in New Zealand peaked at 8.6% in May 2026 and was lowest at 4.1% in January 2026.
How did search popularity change for New Zealand spa pool and sauna brands in September 2026?
6 changes
In September 2026, Jacuzzi gained share of searches among spa pool and sauna brands in New Zealand, from 20.4% to 21%.
In September 2026, Sauna People gained share of searches among spa pool and sauna brands in New Zealand, from 2.6% to 3.1%.
In September 2026, Clearlight Saunas lost share of searches among spa pool and sauna brands in New Zealand, from 2% to 1.2%.
In September 2026, Vortex Spas rose from 8th to 6th among spa pool and sauna brands in New Zealand.
In September 2026, Kiva Wellness fell from 7th to 8th among spa pool and sauna brands in New Zealand.
Estimated monthly branded searches for Hot Spring Spas in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are Trueform Spas’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Trueform Spas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- trueform spa
- trueform spa cover
- trueform spa filter
- trueform spa pools
- trueform spas
- trueform spas nz
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Is Trueform Spas your brand?
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