Brandwave

Sauna People vs Trueform Spas:Which is more popular?

In September 2026, Trueform Spas had more branded searches than Sauna People among spa pool and sauna brands in New Zealand. Trueform Spas had about 1,010 branded searches, while Sauna People had 390. Trueform Spas made up 8.1% of all spa pool and sauna brand searches we track, and Sauna People accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about spa pool and sauna brands, Sauna People appeared in two of the four answers and Trueform Spas in one. Sauna People was mentioned before Trueform Spas in two out of three answers that named either.

Among spa pool and sauna brands in New Zealand in September 2026

Who do people search for more?

Trueform Spas, about 3 searches for every 1 for Sauna People

Trueform Spas 1K searchesSauna People 390 searches

Who does AI mention more?

Sauna People, mentioned in 2 of 4 answers, Trueform Spas in 1

Sauna People in 2 of 4Trueform Spas in 1 of 4

Who does AI recommend more?

Sauna People, named ahead of Trueform Spas in 2 of 3 answers

Sauna People first in 2Trueform Spas first in 1

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Top spa pool and sauna brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sauna People was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Trueform Spas was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Sauna People was listed before Trueform Spas in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hot Spring Spas1st
  2. Alpine Spas2nd
  3. Jacuzzi3rd
  4. Vortex Spas4th
  5. Kiva Wellness5th
  6. Trueform Spas6th
  7. Sauna People7th
  8. Clearlight Saunas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpine Spas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jacuzzi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hot Spring Spas3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiva Wellness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sauna People2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vortex Spas2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trueform Spas1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Clearlight Saunas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about spa pool and sauna brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sauna People or Trueform Spas more popular in search?

This chart shows how often people search Google for Sauna People and Trueform Spas by name. Each line represents a brand's share of searches for all eight spa pool and sauna brands we track, month by month, from searches in New Zealand.

Sauna People and Trueform Spas among spa pool and sauna brands in New Zealand, by month

Share of searches by month for Trueform Spas, Sauna People. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpine SpasJacuzziHot Spring SpasTrueform SpasSauna PeopleVortex SpasClearlight SaunasKiva Wellness
Oct 202548.1%20.2%16.3%8.2%2.7%1.8%2.1%0.75%
Nov 202553.8%18.2%14.9%7.5%2%1.6%1.2%0.68%
Dec 202547.4%24.3%15.5%8%1.7%1.4%0.98%0.74%
Jan 202626.4%11.1%54.8%4.1%1.4%0.95%0.72%0.5%
Feb 202646.3%24.3%15.5%7.3%2.5%1.6%1.6%0.87%
Mar 202645.9%22%18.9%7.3%2.5%1.3%1.3%0.71%
Apr 202645.8%20.8%18.6%7.5%3%2%1.5%0.7%
May 202645.3%20.7%18.3%8.6%3.7%1.3%1.5%0.69%
Jun 202650.2%18%16.8%8.3%2.7%1.5%1.6%0.98%
Jul 202646%20.8%18.5%7.8%3%1.1%1.8%1.1%
Aug 202648.5%20.4%15.4%8.3%2.6%1.4%2%1.4%
Sep 202648.6%21%15.3%8.1%3.1%1.4%1.2%1.1%

How has the Sauna People and Trueform Spas comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand spa pool and sauna brands in September 2026?

2 changes

  1. In September 2026, Sauna People gained share of searches among spa pool and sauna brands in New Zealand, from 2.6% to 3.1%.

  2. Estimated monthly branded searches for Trueform Spas in New Zealand fell 15.8% over 12 measured months, from 1.2K to 1K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Sauna People’s and Trueform Spas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sauna People

1 branded search term

  • sauna people

Trueform Spas

6 branded search terms

  • trueform spa
  • trueform spa cover
  • trueform spa filter
  • trueform spa pools
  • trueform spas
  • trueform spas nz

How the Brand Demand Index is measured

Other head-to-heads among spa pool and sauna brands

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