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Spa pool and sauna brands in New Zealand:Which brands are most popular in search?

In August 2026, Alpine Spas was the most searched among spa pool and sauna brands in New Zealand, with an estimated 8.5K branded searches and 65.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Alpine Spas65.2%
  2. Jacuzzi30.3%
  3. Clearlight Saunas2.8%
  4. Vortex Spas1.8%

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Share of SearchLeaderboard

Compare the spa pool, hot tub and sauna brands New Zealand homes install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among spa pool and sauna brands in New Zealand, by month

Share of Search by month for Alpine Spas, Jacuzzi, Clearlight Saunas. The figures are in the table below the chart.

View monthly share of search table
MonthAlpine SpasJacuzziClearlight SaunasVortex Spas
Oct 202564.3%29.6%3.7%2.4%
Nov 202571%24.5%2.3%2.2%
Dec 202563.4%32.9%1.7%2%
Jan 202665.4%29.8%2.3%2.6%
Feb 202661.4%33.4%2.6%2.6%
Mar 202663.6%32.1%2.3%1.9%
Apr 202663.3%31.3%2.7%2.6%
May 202664.3%31.4%2.4%2%
Jun 202669.4%26.4%2.2%2%
Jul 202666.3%29.6%2.6%1.5%
Aug 202665.2%30.3%2.8%1.8%
Sep 2026————

This month’s ranking, August 2026

  1. held 1st · 8.5K estimated branded searches · -5.8% vs prior month · -1.1 points

  2. 2.Jacuzzi

    30.3%

    held 2nd · 3.9K estimated branded searches · -1.7% vs prior month · +0.7 points

  3. held 3rd · 360 estimated branded searches · +2.9% vs prior month · +0.2 points

  4. 4.Vortex Spas

    1.8%

    held 4th · 230 estimated branded searches · +9.5% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among spa pool and sauna brands in New Zealand?

In August 2026, Alpine Spas was the most searched among spa pool and sauna brands in New Zealand, with an estimated 8.5K branded searches and 65.2% estimated Share of Search within this set. Jacuzzi is in 2nd place, 34.9 percentage points behind at 30.3% Share of Search.

New Zealand spa pool and sauna brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Alpine Spas64.3% → 65.2%71%Nov 202561.4%Feb 20261st
Jacuzzi29.6% → 30.3%33.4%Feb 202624.5%Nov 20252nd
Clearlight Saunas3.7% → 2.8%3.7%Oct 20251.7%Dec 20253rd
Vortex Spas2.4% → 1.8%2.6%Apr 20261.5%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Alpine Spas’ estimated Share of Search among spa pool and sauna brands in New Zealand increased from 64.3% to 65.2%.
  • Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool and sauna brands in New Zealand increased from 29.6% to 30.3%.
  • Across the 11 months ending August 2026, Clearlight Saunas’ estimated Share of Search among spa pool and sauna brands in New Zealand decreased from 3.7% to 2.8%.
  • Across the 11 months ending August 2026, Vortex Spas’ estimated Share of Search among spa pool and sauna brands in New Zealand decreased from 2.4% to 1.8%.
  • Across the 11 months ending August 2026, Alpine Spas’ estimated Share of Search among spa pool and sauna brands in New Zealand peaked at 71% in November 2025 and was lowest at 61.4% in February 2026.
  • Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool and sauna brands in New Zealand peaked at 33.4% in February 2026 and was lowest at 24.5% in November 2025.
  • Across the 11 months ending August 2026, Clearlight Saunas’ estimated Share of Search among spa pool and sauna brands in New Zealand peaked at 3.7% in October 2025 and was lowest at 1.7% in December 2025.
  • Across the 11 months ending August 2026, Vortex Spas’ estimated Share of Search among spa pool and sauna brands in New Zealand peaked at 2.6% in April 2026 and was lowest at 1.5% in July 2026.

How did search popularity change for New Zealand spa pool and sauna brands in August 2026?

  1. In August 2026, Jacuzzi gained estimated Share of Search among spa pool and sauna brands in New Zealand, from 29.6% to 30.3%.

  2. In August 2026, Alpine Spas lost estimated Share of Search among spa pool and sauna brands in New Zealand, from 66.3% to 65.2%.

  3. Estimated monthly branded searches for Vortex Spas in New Zealand fell 32.4% over 11 measured months, from 340 to 230 in August 2026.

  4. Estimated monthly branded searches for Clearlight Saunas in New Zealand fell 30.8% over 11 measured months, from 520 to 360 in August 2026.

How the Brand Demand Index is measured

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