Brandwave

Hot Spring Spas vs Trueform Spas:Which is more popular?

In September 2026, Hot Spring Spas had more branded searches than Trueform Spas among spa pool and sauna brands in New Zealand. Hot Spring Spas had about 1,900 branded searches, while Trueform Spas had 1,010. Hot Spring Spas made up 15.3% of all spa pool and sauna brand searches we track, and Trueform Spas accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about spa pool and sauna brands, Hot Spring Spas appeared in three of the four answers and Trueform Spas in one. Hot Spring Spas was mentioned before Trueform Spas in three out of four answers.

Among spa pool and sauna brands in New Zealand in September 2026

Who do people search for more?

Hot Spring Spas, about 88% more searches than Trueform Spas

Hot Spring Spas 1.9K searchesTrueform Spas 1K searches

Who does AI mention more?

Hot Spring Spas, mentioned in 3 of 4 answers, Trueform Spas in 1

Hot Spring Spas in 3 of 4Trueform Spas in 1 of 4

Who does AI recommend more?

Hot Spring Spas, named ahead of Trueform Spas in 3 of 4 answers

Hot Spring Spas first in 3Trueform Spas first in 1

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Top spa pool and sauna brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hot Spring Spas was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Trueform Spas was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Hot Spring Spas was listed before Trueform Spas in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hot Spring Spas1st
  2. Alpine Spas2nd
  3. Jacuzzi3rd
  4. Vortex Spas4th
  5. Kiva Wellness5th
  6. Trueform Spas6th
  7. Sauna People7th
  8. Clearlight Saunas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpine Spas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jacuzzi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hot Spring Spas3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiva Wellness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sauna People2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vortex Spas2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trueform Spas1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Clearlight Saunas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about spa pool and sauna brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hot Spring Spas or Trueform Spas more popular in search?

This chart shows how often people search Google for Hot Spring Spas and Trueform Spas by name. Each line represents a brand's share of searches for all eight spa pool and sauna brands we track, month by month, from searches in New Zealand.

Hot Spring Spas and Trueform Spas among spa pool and sauna brands in New Zealand, by month

Share of searches by month for Hot Spring Spas, Trueform Spas. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpine SpasJacuzziHot Spring SpasTrueform SpasSauna PeopleVortex SpasClearlight SaunasKiva Wellness
Oct 202548.1%20.2%16.3%8.2%2.7%1.8%2.1%0.75%
Nov 202553.8%18.2%14.9%7.5%2%1.6%1.2%0.68%
Dec 202547.4%24.3%15.5%8%1.7%1.4%0.98%0.74%
Jan 202626.4%11.1%54.8%4.1%1.4%0.95%0.72%0.5%
Feb 202646.3%24.3%15.5%7.3%2.5%1.6%1.6%0.87%
Mar 202645.9%22%18.9%7.3%2.5%1.3%1.3%0.71%
Apr 202645.8%20.8%18.6%7.5%3%2%1.5%0.7%
May 202645.3%20.7%18.3%8.6%3.7%1.3%1.5%0.69%
Jun 202650.2%18%16.8%8.3%2.7%1.5%1.6%0.98%
Jul 202646%20.8%18.5%7.8%3%1.1%1.8%1.1%
Aug 202648.5%20.4%15.4%8.3%2.6%1.4%2%1.4%
Sep 202648.6%21%15.3%8.1%3.1%1.4%1.2%1.1%

How has the Hot Spring Spas and Trueform Spas comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand spa pool and sauna brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Hot Spring Spas in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Trueform Spas in New Zealand fell 15.8% over 12 measured months, from 1.2K to 1K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hot Spring Spas’ and Trueform Spas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hot Spring Spas

1 branded search term

  • hot spring spas

Trueform Spas

6 branded search terms

  • trueform spa
  • trueform spa cover
  • trueform spa filter
  • trueform spa pools
  • trueform spas
  • trueform spas nz

How the Brand Demand Index is measured

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