Trueform Spas vs Vortex Spas:Which is more popular?
In September 2026, Trueform Spas had more branded searches than Vortex Spas among spa pool and sauna brands in New Zealand. Trueform Spas had about 1,010 branded searches, while Vortex Spas had 170. Trueform Spas made up 8.1% of all spa pool and sauna brand searches we track, and Vortex Spas accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about spa pool and sauna brands, Vortex Spas appeared in two of the four answers and Trueform Spas in one. Vortex Spas was mentioned before Trueform Spas in two out of three answers that named either.
Who do people search for more?
Trueform Spas, about 6 searches for every 1 for Vortex Spas
Who does AI mention more?
Vortex Spas, mentioned in 2 of 4 answers, Trueform Spas in 1
Who does AI recommend more?
Vortex Spas, named ahead of Trueform Spas in 2 of 3 answers
Follow Trueform Spas vs Vortex Spas and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top spa pool and sauna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Vortex Spas was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Trueform Spas was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Vortex Spas was listed before Trueform Spas in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Alpine Spas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jacuzzi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hot Spring Spas3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kiva Wellness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sauna People2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vortex Spas2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trueform Spas1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Clearlight Saunas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about spa pool and sauna brands
4 answers
Asked ChatGPT
“Which spa pool or sauna brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spa pool and sauna brands in New Zealand?”
Asked ChatGPT
“What's the best spa pool or sauna brand in New Zealand for a backyard retreat?”
Searched Google, AI Overview
“home sauna nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor spa nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Trueform Spas or Vortex Spas more popular in search?
This chart shows how often people search Google for Trueform Spas and Vortex Spas by name. Each line represents a brand's share of searches for all eight spa pool and sauna brands we track, month by month, from searches in New Zealand.
Share of searches by month for Trueform Spas, Vortex Spas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpine Spas | Jacuzzi | Hot Spring Spas | Trueform Spas | Sauna People | Vortex Spas | Clearlight Saunas | Kiva Wellness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 20.2% | 16.3% | 8.2% | 2.7% | 1.8% | 2.1% | 0.75% |
| Nov 2025 | 53.8% | 18.2% | 14.9% | 7.5% | 2% | 1.6% | 1.2% | 0.68% |
| Dec 2025 | 47.4% | 24.3% | 15.5% | 8% | 1.7% | 1.4% | 0.98% | 0.74% |
| Jan 2026 | 26.4% | 11.1% | 54.8% | 4.1% | 1.4% | 0.95% | 0.72% | 0.5% |
| Feb 2026 | 46.3% | 24.3% | 15.5% | 7.3% | 2.5% | 1.6% | 1.6% | 0.87% |
| Mar 2026 | 45.9% | 22% | 18.9% | 7.3% | 2.5% | 1.3% | 1.3% | 0.71% |
| Apr 2026 | 45.8% | 20.8% | 18.6% | 7.5% | 3% | 2% | 1.5% | 0.7% |
| May 2026 | 45.3% | 20.7% | 18.3% | 8.6% | 3.7% | 1.3% | 1.5% | 0.69% |
| Jun 2026 | 50.2% | 18% | 16.8% | 8.3% | 2.7% | 1.5% | 1.6% | 0.98% |
| Jul 2026 | 46% | 20.8% | 18.5% | 7.8% | 3% | 1.1% | 1.8% | 1.1% |
| Aug 2026 | 48.5% | 20.4% | 15.4% | 8.3% | 2.6% | 1.4% | 2% | 1.4% |
| Sep 2026 | 48.6% | 21% | 15.3% | 8.1% | 3.1% | 1.4% | 1.2% | 1.1% |
How has the Trueform Spas and Vortex Spas comparison changed over the last 12 months?
3 findings
- Trueform Spas was ahead of Vortex Spas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Trueform Spas’ share of searches among spa pool and sauna brands in New Zealand moved from 8.2% to 8.1%, and its estimated monthly branded searches moved from 1.2K to 1K.
- Across the 12 months ending September 2026, Vortex Spas’ share of searches among spa pool and sauna brands in New Zealand moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for New Zealand spa pool and sauna brands in September 2026?
2 changes
In September 2026, Vortex Spas rose from 8th to 6th among spa pool and sauna brands in New Zealand.
Estimated monthly branded searches for Trueform Spas in New Zealand fell 15.8% over 12 measured months, from 1.2K to 1K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Trueform Spas’ and Vortex Spas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Trueform Spas
6 branded search terms
- trueform spa
- trueform spa cover
- trueform spa filter
- trueform spa pools
- trueform spas
- trueform spas nz
Vortex Spas
2 branded search terms
- vortex spas
- vortexspas
Other head-to-heads among spa pool and sauna brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.