Brandwave

How popular isThe IT Department in search?

In August 2026, there were an estimated 60 branded searches for The IT Department in New Zealand which is down 25% over the last 11 months. The IT Department holds 3.4% estimated Share of Search among New Zealand nelson IT support companies and is ranked 4th of 8 competitors for search popularity.

Share of Search, August 2026
  1. First Focus40.3%
  2. Softsource vBridge39.8%
  3. OxygenIT12.5%
  4. The IT Department3.4%
  5. CoreTech2.3%
  6. CTEC0.57%
  7. Integrity IT0.57%
  8. Roger Irwin Computer Services0.57%
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Which nelson IT support companies compete with The IT Department?

The IT Department against nelson IT support companies in New Zealand, by month

Share of Search by month for First Focus, Softsource vBridge, OxygenIT, The IT Department, CoreTech. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusSoftsource vBridgeOxygenITThe IT DepartmentCoreTechCTECIntegrity ITRoger Irwin Computer Services
Oct 20254%60.6%21.2%8.1%3%1%1%1%
Nov 20253.8%68.6%16.2%5.7%2.9%0.95%0.95%0.95%
Dec 20252.5%70.9%11.4%7.6%5.1%0%1.3%1.3%
Jan 20264.4%71.4%12.1%5.5%4.4%0%1.1%1.1%
Feb 202615%56%17%6%3%1%1%1%
Mar 202615.9%63.6%10.6%3.8%3.8%0.76%0.76%0.76%
Apr 202612.7%57.8%16.7%4.9%4.9%0.98%0.98%0.98%
May 202640.9%41.6%9.1%3.2%3.2%0.65%0.65%0.65%
Jun 202631.8%31.3%29%3.4%2.3%0.57%1.1%0.57%
Jul 202626.8%41.7%21.3%4.7%2.4%0.79%1.6%0.79%
Aug 202640.3%39.8%12.5%3.4%2.3%0.57%0.57%0.57%
Sep 2026————————

  1. 1.First Focus

    40.3%

    moved from 2nd to 1st · 710 estimated branded searches · +108.8% vs prior month · +13.6 points

  2. 2.Softsource vBridge

    39.8%

    moved from 1st to 2nd · 700 estimated branded searches · +32.1% vs prior month · -2 points

  3. 3.OxygenIT

    12.5%

    held 3rd · 220 estimated branded searches · -18.5% vs prior month · -8.8 points

  4. 4.The IT Department

    3.4%

    held 4th · 60 estimated branded searches · 0% vs prior month · -1.3 points

  5. 5.CoreTech

    2.3%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · -0.1 points

  6. 6.CTEC

    0.57%

    moved from 7th to 6th · 10 estimated branded searches · 0% vs prior month · -0.2 points

  7. 7.Integrity IT

    0.57%

    moved from 6th to 7th · 10 estimated branded searches · -50% vs prior month · -1 points

  8. 8.Roger Irwin Computer Services

    0.57%

    held 8th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between The IT Department and its closest rivals

How has branded search demand for The IT Department changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The IT Department in New Zealand fell from 80 to 60.
  • Across the 11 months ending August 2026, The IT Department’s estimated Share of Search among nelson IT support companies in New Zealand decreased from 8.1% to 3.4%.
  • Across the 11 months ending August 2026, The IT Department’s estimated Share of Search among nelson IT support companies in New Zealand peaked at 8.1% in October 2025 and was lowest at 3.2% in May 2026.
  • Across the 11 months ending August 2026, The IT Department fell from 3rd to 4th among nelson IT support companies in New Zealand.

How did search popularity change for New Zealand nelson IT support companies in August 2026?

  1. In August 2026, First Focus overtook Softsource vBridge to take the highest estimated Share of Search among nelson IT support companies in New Zealand, at 40.3%.

  2. In August 2026, OxygenIT lost estimated Share of Search among nelson IT support companies in New Zealand, from 21.3% to 12.5%.

  3. In August 2026, Softsource vBridge lost estimated Share of Search among nelson IT support companies in New Zealand, from 41.7% to 39.8%.

  4. In August 2026, The IT Department lost estimated Share of Search among nelson IT support companies in New Zealand, from 4.7% to 3.4%.

  5. In August 2026, Integrity IT lost estimated Share of Search among nelson IT support companies in New Zealand, from 1.6% to 0.57%.

  6. In August 2026, CTEC rose from 7th to 6th among nelson IT support companies in New Zealand.

How is The IT Department measured?

Brandwave collects information about searches that people make online using The IT Department’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • itd.nz
  • the it department

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How the Brand Demand Index is measured

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