OxygenIT vs The IT Department:Which is more popular by branded search in New Zealand?
In August 2026, OxygenIT had more branded searches than The IT Department among nelson IT support companies in New Zealand. OxygenIT was estimated to have 220 branded searches compared to The IT Department’s 60, and held a 12.5% Share of Search versus The IT Department’s 3.4%.
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Which is more popular in search, OxygenIT or The IT Department?
Compare Nelson IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OxygenIT, The IT Department. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | Softsource vBridge | OxygenIT | The IT Department | CoreTech | CTEC | Integrity IT | Roger Irwin Computer Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 4% | 60.6% | 21.2% | 8.1% | 3% | 1% | 1% | 1% |
| Nov 2025 | 3.8% | 68.6% | 16.2% | 5.7% | 2.9% | 0.95% | 0.95% | 0.95% |
| Dec 2025 | 2.5% | 70.9% | 11.4% | 7.6% | 5.1% | 0% | 1.3% | 1.3% |
| Jan 2026 | 4.4% | 71.4% | 12.1% | 5.5% | 4.4% | 0% | 1.1% | 1.1% |
| Feb 2026 | 15% | 56% | 17% | 6% | 3% | 1% | 1% | 1% |
| Mar 2026 | 15.9% | 63.6% | 10.6% | 3.8% | 3.8% | 0.76% | 0.76% | 0.76% |
| Apr 2026 | 12.7% | 57.8% | 16.7% | 4.9% | 4.9% | 0.98% | 0.98% | 0.98% |
| May 2026 | 40.9% | 41.6% | 9.1% | 3.2% | 3.2% | 0.65% | 0.65% | 0.65% |
| Jun 2026 | 31.8% | 31.3% | 29% | 3.4% | 2.3% | 0.57% | 1.1% | 0.57% |
| Jul 2026 | 26.8% | 41.7% | 21.3% | 4.7% | 2.4% | 0.79% | 1.6% | 0.79% |
| Aug 2026 | 40.3% | 39.8% | 12.5% | 3.4% | 2.3% | 0.57% | 0.57% | 0.57% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the OxygenIT and The IT Department comparison changed over the last 12 months?
3 findings
- OxygenIT was ahead of The IT Department in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OxygenIT’s estimated Share of Search among nelson IT support companies in New Zealand moved from 21.2% to 12.5%, and its estimated monthly branded searches moved from 210 to 220.
- Across the 11 months ending August 2026, The IT Department’s estimated Share of Search among nelson IT support companies in New Zealand moved from 8.1% to 3.4%, and its estimated monthly branded searches moved from 80 to 60.
How did search popularity change for New Zealand nelson IT support companies in August 2026?
2 changes
In August 2026, OxygenIT lost estimated Share of Search among nelson IT support companies in New Zealand, from 21.3% to 12.5%.
In August 2026, The IT Department lost estimated Share of Search among nelson IT support companies in New Zealand, from 4.7% to 3.4%.
How each brand is measured
Brandwave collects information about searches that people make online using OxygenIT’s and The IT Department’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OxygenIT
3 branded search terms
- oxygen it
- oxygen it nz
- oxygenit
The IT Department
2 branded search terms
- itd.nz
- the it department
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