Softsource vBridge vs The IT Department:Which is more popular by branded search in New Zealand?
In August 2026, Softsource vBridge had more branded searches than The IT Department among nelson IT support companies in New Zealand. Softsource vBridge was estimated to have 700 branded searches compared to The IT Department’s 60, and held a 39.8% Share of Search versus The IT Department’s 3.4%.
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Which is more popular in search, Softsource vBridge or The IT Department?
Compare Nelson IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Softsource vBridge, The IT Department. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | Softsource vBridge | OxygenIT | The IT Department | CoreTech | CTEC | Integrity IT | Roger Irwin Computer Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 4% | 60.6% | 21.2% | 8.1% | 3% | 1% | 1% | 1% |
| Nov 2025 | 3.8% | 68.6% | 16.2% | 5.7% | 2.9% | 0.95% | 0.95% | 0.95% |
| Dec 2025 | 2.5% | 70.9% | 11.4% | 7.6% | 5.1% | 0% | 1.3% | 1.3% |
| Jan 2026 | 4.4% | 71.4% | 12.1% | 5.5% | 4.4% | 0% | 1.1% | 1.1% |
| Feb 2026 | 15% | 56% | 17% | 6% | 3% | 1% | 1% | 1% |
| Mar 2026 | 15.9% | 63.6% | 10.6% | 3.8% | 3.8% | 0.76% | 0.76% | 0.76% |
| Apr 2026 | 12.7% | 57.8% | 16.7% | 4.9% | 4.9% | 0.98% | 0.98% | 0.98% |
| May 2026 | 40.9% | 41.6% | 9.1% | 3.2% | 3.2% | 0.65% | 0.65% | 0.65% |
| Jun 2026 | 31.8% | 31.3% | 29% | 3.4% | 2.3% | 0.57% | 1.1% | 0.57% |
| Jul 2026 | 26.8% | 41.7% | 21.3% | 4.7% | 2.4% | 0.79% | 1.6% | 0.79% |
| Aug 2026 | 40.3% | 39.8% | 12.5% | 3.4% | 2.3% | 0.57% | 0.57% | 0.57% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Softsource vBridge and The IT Department comparison changed over the last 12 months?
3 findings
- Softsource vBridge was ahead of The IT Department in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Softsource vBridge’s estimated Share of Search among nelson IT support companies in New Zealand moved from 60.6% to 39.8%, and its estimated monthly branded searches moved from 600 to 700.
- Across the 11 months ending August 2026, The IT Department’s estimated Share of Search among nelson IT support companies in New Zealand moved from 8.1% to 3.4%, and its estimated monthly branded searches moved from 80 to 60.
How did search popularity change for New Zealand nelson IT support companies in August 2026?
3 changes
In August 2026, First Focus overtook Softsource vBridge to take the highest estimated Share of Search among nelson IT support companies in New Zealand, at 40.3%.
In August 2026, Softsource vBridge lost estimated Share of Search among nelson IT support companies in New Zealand, from 41.7% to 39.8%.
In August 2026, The IT Department lost estimated Share of Search among nelson IT support companies in New Zealand, from 4.7% to 3.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Softsource vBridge’s and The IT Department’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Softsource vBridge
4 branded search terms
- softsource
- softsource vbridge
- svb group
- svbgroup
The IT Department
2 branded search terms
- itd.nz
- the it department
Put your own brand in this comparison
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