CTEC vs The IT Department:Which is more popular by branded search in New Zealand?
In August 2026, The IT Department had more branded searches than CTEC among nelson IT support companies in New Zealand. The IT Department was estimated to have 60 branded searches compared to CTEC’s 10, and held a 3.4% Share of Search versus CTEC’s 0.57%.
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Which is more popular in search, CTEC or The IT Department?
Compare Nelson IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The IT Department, CTEC. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | Softsource vBridge | OxygenIT | The IT Department | CoreTech | CTEC | Integrity IT | Roger Irwin Computer Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 4% | 60.6% | 21.2% | 8.1% | 3% | 1% | 1% | 1% |
| Nov 2025 | 3.8% | 68.6% | 16.2% | 5.7% | 2.9% | 0.95% | 0.95% | 0.95% |
| Dec 2025 | 2.5% | 70.9% | 11.4% | 7.6% | 5.1% | 0% | 1.3% | 1.3% |
| Jan 2026 | 4.4% | 71.4% | 12.1% | 5.5% | 4.4% | 0% | 1.1% | 1.1% |
| Feb 2026 | 15% | 56% | 17% | 6% | 3% | 1% | 1% | 1% |
| Mar 2026 | 15.9% | 63.6% | 10.6% | 3.8% | 3.8% | 0.76% | 0.76% | 0.76% |
| Apr 2026 | 12.7% | 57.8% | 16.7% | 4.9% | 4.9% | 0.98% | 0.98% | 0.98% |
| May 2026 | 40.9% | 41.6% | 9.1% | 3.2% | 3.2% | 0.65% | 0.65% | 0.65% |
| Jun 2026 | 31.8% | 31.3% | 29% | 3.4% | 2.3% | 0.57% | 1.1% | 0.57% |
| Jul 2026 | 26.8% | 41.7% | 21.3% | 4.7% | 2.4% | 0.79% | 1.6% | 0.79% |
| Aug 2026 | 40.3% | 39.8% | 12.5% | 3.4% | 2.3% | 0.57% | 0.57% | 0.57% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the CTEC and The IT Department comparison changed over the last 12 months?
3 findings
- The IT Department was ahead of CTEC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CTEC’s estimated Share of Search among nelson IT support companies in New Zealand moved from 1% to 0.57%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, The IT Department’s estimated Share of Search among nelson IT support companies in New Zealand moved from 8.1% to 3.4%, and its estimated monthly branded searches moved from 80 to 60.
How did search popularity change for New Zealand nelson IT support companies in August 2026?
2 changes
In August 2026, The IT Department lost estimated Share of Search among nelson IT support companies in New Zealand, from 4.7% to 3.4%.
In August 2026, CTEC rose from 7th to 6th among nelson IT support companies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using CTEC’s and The IT Department’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CTEC
1 branded search term
- ctec nz
The IT Department
2 branded search terms
- itd.nz
- the it department
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.