Brandwave

How popular isSpectrum Print in search?

In August 2026, there were an estimated 390 branded searches for Spectrum Print in New Zealand which is up 34.5% over the last 11 months. Spectrum Print holds 28.9% estimated Share of Search among New Zealand christchurch printing companies and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Copyland48.9%
  2. Spectrum Print28.9%
  3. Printers Inc14.1%
  4. Hilton Press7.4%
  5. Caxton0.74%
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Which christchurch printing companies compete with Spectrum Print?

Spectrum Print against christchurch printing companies in New Zealand, by month

Share of Search by month for Copyland, Spectrum Print, Printers Inc, Hilton Press. The figures are in the table below the chart.

View monthly share of search table
MonthCopylandSpectrum PrintPrinters IncHilton PressCaxton
Oct 202544%23.2%22.4%9.6%0.8%
Nov 202541.3%22.3%23.1%12.4%0.83%
Dec 202552.8%20.8%17.9%7.5%0.94%
Jan 202650%24.4%13.3%11.1%1.1%
Feb 202650.4%23.5%16.5%8.7%0.87%
Mar 202648.3%29.5%14.8%6.7%0.67%
Apr 202646.7%30.8%15%6.7%0.83%
May 202650.4%30.1%12.2%6.5%0.81%
Jun 202646.4%29.6%14.4%8.8%0.8%
Jul 202645.6%29.1%14.6%9.7%0.97%
Aug 202648.9%28.9%14.1%7.4%0.74%
Sep 2026—————

  1. 1.Copyland

    48.9%

    held 1st · 660 estimated branded searches · +40.4% vs prior month · +3.3 points

  2. 2.Spectrum Print

    28.9%

    held 2nd · 390 estimated branded searches · +30% vs prior month · -0.2 points

  3. 3.Printers Inc

    14.1%

    held 3rd · 190 estimated branded searches · +26.7% vs prior month · -0.5 points

  4. 4.Hilton Press

    7.4%

    held 4th · 100 estimated branded searches · 0% vs prior month · -2.3 points

  5. 5.Caxton

    0.74%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Spectrum Print and its closest rivals

How has branded search demand for Spectrum Print changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spectrum Print in New Zealand rose from 290 to 390.
  • Across the 11 months ending August 2026, Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand increased from 23.2% to 28.9%.
  • Across the 11 months ending August 2026, Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand peaked at 30.8% in April 2026 and was lowest at 20.8% in December 2025.

How did search popularity change for New Zealand christchurch printing companies in August 2026?

  1. In August 2026, Copyland gained estimated Share of Search among christchurch printing companies in New Zealand, from 45.6% to 48.9%.

  2. In August 2026, Hilton Press lost estimated Share of Search among christchurch printing companies in New Zealand, from 9.7% to 7.4%.

  3. Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand has lost ground for 3 months in a row, from 30.1% to 28.9% in August 2026.

  4. Estimated monthly branded searches for Printers Inc in New Zealand fell 32.1% over 11 measured months, from 280 to 190 in August 2026.

How is Spectrum Print measured?

Brandwave collects information about searches that people make online using Spectrum Print’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • spectrum print
  • spectrum print christchurch
  • spectrumprint

Do you work for Spectrum Print? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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