Copyland vs Spectrum Print:Which is more popular by branded search in New Zealand?
In August 2026, Copyland had more branded searches than Spectrum Print among christchurch printing companies in New Zealand. Copyland was estimated to have 660 branded searches compared to Spectrum Print’s 390, and held a 48.9% Share of Search versus Spectrum Print’s 28.9%.
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Which is more popular in search, Copyland or Spectrum Print?
Compare Christchurch printing companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Copyland, Spectrum Print. The figures are in the table below the chart.
View monthly share of search table
| Month | Copyland | Spectrum Print | Printers Inc | Hilton Press | Caxton |
|---|---|---|---|---|---|
| Oct 2025 | 44% | 23.2% | 22.4% | 9.6% | 0.8% |
| Nov 2025 | 41.3% | 22.3% | 23.1% | 12.4% | 0.83% |
| Dec 2025 | 52.8% | 20.8% | 17.9% | 7.5% | 0.94% |
| Jan 2026 | 50% | 24.4% | 13.3% | 11.1% | 1.1% |
| Feb 2026 | 50.4% | 23.5% | 16.5% | 8.7% | 0.87% |
| Mar 2026 | 48.3% | 29.5% | 14.8% | 6.7% | 0.67% |
| Apr 2026 | 46.7% | 30.8% | 15% | 6.7% | 0.83% |
| May 2026 | 50.4% | 30.1% | 12.2% | 6.5% | 0.81% |
| Jun 2026 | 46.4% | 29.6% | 14.4% | 8.8% | 0.8% |
| Jul 2026 | 45.6% | 29.1% | 14.6% | 9.7% | 0.97% |
| Aug 2026 | 48.9% | 28.9% | 14.1% | 7.4% | 0.74% |
| Sep 2026 | — | — | — | — | — |
How has the Copyland and Spectrum Print comparison changed over the last 12 months?
3 findings
- Copyland was ahead of Spectrum Print in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Copyland’s estimated Share of Search among christchurch printing companies in New Zealand moved from 44% to 48.9%, and its estimated monthly branded searches moved from 550 to 660.
- Across the 11 months ending August 2026, Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand moved from 23.2% to 28.9%, and its estimated monthly branded searches moved from 290 to 390.
How did search popularity change for New Zealand christchurch printing companies in August 2026?
2 changes
In August 2026, Copyland gained estimated Share of Search among christchurch printing companies in New Zealand, from 45.6% to 48.9%.
Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand has lost ground for 3 months in a row, from 30.1% to 28.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Copyland’s and Spectrum Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Copyland
7 branded search terms
- copyland
- copyland christchurch
- copyland digital print
- copyland near me
- copyland printers
- copyland printing
- copyland riccarton
Spectrum Print
3 branded search terms
- spectrum print
- spectrum print christchurch
- spectrumprint
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.