Printers Inc vs Spectrum Print:Which is more popular by branded search in New Zealand?
In August 2026, Spectrum Print had more branded searches than Printers Inc among christchurch printing companies in New Zealand. Spectrum Print was estimated to have 390 branded searches compared to Printers Inc’s 190, and held a 28.9% Share of Search versus Printers Inc’s 14.1%.
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Which is more popular in search, Printers Inc or Spectrum Print?
Compare Christchurch printing companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spectrum Print, Printers Inc. The figures are in the table below the chart.
View monthly share of search table
| Month | Copyland | Spectrum Print | Printers Inc | Hilton Press | Caxton |
|---|---|---|---|---|---|
| Oct 2025 | 44% | 23.2% | 22.4% | 9.6% | 0.8% |
| Nov 2025 | 41.3% | 22.3% | 23.1% | 12.4% | 0.83% |
| Dec 2025 | 52.8% | 20.8% | 17.9% | 7.5% | 0.94% |
| Jan 2026 | 50% | 24.4% | 13.3% | 11.1% | 1.1% |
| Feb 2026 | 50.4% | 23.5% | 16.5% | 8.7% | 0.87% |
| Mar 2026 | 48.3% | 29.5% | 14.8% | 6.7% | 0.67% |
| Apr 2026 | 46.7% | 30.8% | 15% | 6.7% | 0.83% |
| May 2026 | 50.4% | 30.1% | 12.2% | 6.5% | 0.81% |
| Jun 2026 | 46.4% | 29.6% | 14.4% | 8.8% | 0.8% |
| Jul 2026 | 45.6% | 29.1% | 14.6% | 9.7% | 0.97% |
| Aug 2026 | 48.9% | 28.9% | 14.1% | 7.4% | 0.74% |
| Sep 2026 | — | — | — | — | — |
How has the Printers Inc and Spectrum Print comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Printers Inc took it in November 2025, Spectrum Print took it in December 2025.
- Across the 11 months ending August 2026, Printers Inc’s estimated Share of Search among christchurch printing companies in New Zealand moved from 22.4% to 14.1%, and its estimated monthly branded searches moved from 280 to 190.
- Across the 11 months ending August 2026, Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand moved from 23.2% to 28.9%, and its estimated monthly branded searches moved from 290 to 390.
How did search popularity change for New Zealand christchurch printing companies in August 2026?
2 changes
Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand has lost ground for 3 months in a row, from 30.1% to 28.9% in August 2026.
Estimated monthly branded searches for Printers Inc in New Zealand fell 32.1% over 11 measured months, from 280 to 190 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Printers Inc’s and Spectrum Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Printers Inc
3 branded search terms
- printers inc
- printers inc christchurch
- printersinc
Spectrum Print
3 branded search terms
- spectrum print
- spectrum print christchurch
- spectrumprint
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