Adgraphix vs Spectrum Print:Which is more popular in New Zealand?
In October 2026, Spectrum Print had more branded searches than Adgraphix among Christchurch printing companies in New Zealand. Spectrum Print had about 210 branded searches, while Adgraphix had 170. Spectrum Print made up 12.3% of all Christchurch printing company searches we track, and Adgraphix accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about Christchurch printing companies, Adgraphix appeared in two of the three answers and Spectrum Print in one. Adgraphix and Spectrum Print were each mentioned first in one of the two answers that named either.
Who do people search for more?
Spectrum Print, about 24% more searches than Adgraphix
Who does AI mention more?
Adgraphix, mentioned in 2 of 3 answers, Spectrum Print in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top Christchurch printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Adgraphix was mentioned in two out of three: in two of the three ChatGPT answers. Spectrum Print was mentioned in one out of three: in one of the three ChatGPT answers. Adgraphix and Spectrum Print were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Print Monday3 of 3Named in 3 of 3 ChatGPT answers
Copyland2 of 3Named in 2 of 3 ChatGPT answers- Adgraphix2 of 3Named in 2 of 3 ChatGPT answers
Caxton2 of 3Named in 2 of 3 ChatGPT answers
Same Day Printers2 of 3Named in 2 of 3 ChatGPT answers- Spectrum Print1 of 3Named in 1 of 3 ChatGPT answers
Printers Inc1 of 3Named in 1 of 3 ChatGPT answers
Hilton Press0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch printing companies
3 answers
Asked ChatGPT
“Which printing company should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best printing company in Christchurch, New Zealand for business cards?”
Searched Google, AI Overview
“printing christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business card printing christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Adgraphix or Spectrum Print more popular in search?
This chart shows how often people search Google for Adgraphix and Spectrum Print by name. Each line represents a brand's share of searches for all eight Christchurch printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for Spectrum Print, Adgraphix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Copyland | Print Monday | Spectrum Print | Adgraphix | Caxton | Printers Inc | Same Day Printers | Hilton Press |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.2% | 19.4% | 10.3% | 10.3% | 10.9% | 12.7% | 6.7% | 5.5% |
| Dec 2025 | 36.2% | 15.2% | 10.1% | 8% | 10.9% | 10.1% | 6.5% | 2.9% |
| Jan 2026 | 29.7% | 23.2% | 10.1% | 10.1% | 8.7% | 6.5% | 8% | 3.6% |
| Feb 2026 | 25.9% | 19.4% | 8.5% | 19.4% | 10.9% | 8.5% | 5.5% | 2% |
| Mar 2026 | 32.6% | 16.6% | 13.5% | 10.9% | 9.3% | 8.8% | 5.7% | 2.6% |
| Apr 2026 | 29.7% | 17.6% | 14.2% | 9.5% | 12.2% | 9.5% | 4.7% | 2.7% |
| May 2026 | 30.3% | 15.8% | 12.7% | 8.5% | 16.4% | 6.7% | 6.7% | 3% |
| Jun 2026 | 30.8% | 18.9% | 12.4% | 8.3% | 13% | 8.3% | 5.3% | 3% |
| Jul 2026 | 29.7% | 17.9% | 11.7% | 9.7% | 15.2% | 6.2% | 6.2% | 3.4% |
| Aug 2026 | 29.9% | 22.4% | 12.1% | 9.8% | 8.6% | 8% | 6.3% | 2.9% |
| Sep 2026 | 26.5% | 25.4% | 11.1% | 9% | 9.5% | 7.4% | 7.4% | 3.7% |
| Oct 2026 | 26.9% | 22.8% | 12.3% | 9.9% | 8.8% | 8.2% | 8.2% | 2.9% |
How has branded search for Adgraphix and Spectrum Print changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Adgraphix took it in February 2026, Spectrum Print took it in March 2026.
- Across the 12 months ending October 2026, Adgraphix’s share of searches among Christchurch printing companies in New Zealand moved from 10.3% to 9.9%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending October 2026, Spectrum Print’s share of searches among Christchurch printing companies in New Zealand moved from 10.3% to 12.3%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand Christchurch printing companies in October 2026?
2 changes
In October 2026, Adgraphix overtook Caxton to rank 4th among Christchurch printing companies in New Zealand, with 9.9% of the searches.
In October 2026, Spectrum Print gained share of searches among Christchurch printing companies in New Zealand, from 11.1% to 12.3%.
How are Adgraphix’s and Spectrum Print’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adgraphix’s and Spectrum Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adgraphix
1 branded search term
- adgraphix
Spectrum Print
2 branded search terms
- spectrum print
- spectrumprint
Other head-to-heads among Christchurch printing companies
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