Copyland vs Spectrum Print:Which is more popular in New Zealand?
In October 2026, Copyland had more branded searches than Spectrum Print among Christchurch printing companies in New Zealand. Copyland had about 460 branded searches, while Spectrum Print had 210. Copyland made up 26.9% of all Christchurch printing company searches we track, and Spectrum Print accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about Christchurch printing companies, Copyland appeared in two of the three answers and Spectrum Print in one. Copyland was mentioned before Spectrum Print in every answer that named either.
Who do people search for more?
Copyland, about 2 searches for every 1 for Spectrum Print
Who does AI mention more?
Copyland, mentioned in 2 of 3 answers, Spectrum Print in 1
Who does AI recommend more?
Copyland, named ahead of Spectrum Print in 2 of 2 answers
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Top Christchurch printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Copyland was mentioned in two out of three: in two of the three ChatGPT answers. Spectrum Print was mentioned in one out of three: in one of the three ChatGPT answers. Copyland was listed before Spectrum Print in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Print Monday3 of 3Named in 3 of 3 ChatGPT answers
- Copyland2 of 3Named in 2 of 3 ChatGPT answers
Adgraphix2 of 3Named in 2 of 3 ChatGPT answers
Caxton2 of 3Named in 2 of 3 ChatGPT answers
Same Day Printers2 of 3Named in 2 of 3 ChatGPT answers
Spectrum Print1 of 3Named in 1 of 3 ChatGPT answers
Printers Inc1 of 3Named in 1 of 3 ChatGPT answers
Hilton Press0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch printing companies
3 answers
Asked ChatGPT
“Which printing company should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best printing company in Christchurch, New Zealand for business cards?”
Searched Google, AI Overview
“printing christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business card printing christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Copyland or Spectrum Print more popular in search?
This chart shows how often people search Google for Copyland and Spectrum Print by name. Each line represents a brand's share of searches for all eight Christchurch printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for Copyland, Spectrum Print. The figures are in the table below the chart.
View monthly share of searches table
| Month | Copyland | Print Monday | Spectrum Print | Adgraphix | Caxton | Printers Inc | Same Day Printers | Hilton Press |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.2% | 19.4% | 10.3% | 10.3% | 10.9% | 12.7% | 6.7% | 5.5% |
| Dec 2025 | 36.2% | 15.2% | 10.1% | 8% | 10.9% | 10.1% | 6.5% | 2.9% |
| Jan 2026 | 29.7% | 23.2% | 10.1% | 10.1% | 8.7% | 6.5% | 8% | 3.6% |
| Feb 2026 | 25.9% | 19.4% | 8.5% | 19.4% | 10.9% | 8.5% | 5.5% | 2% |
| Mar 2026 | 32.6% | 16.6% | 13.5% | 10.9% | 9.3% | 8.8% | 5.7% | 2.6% |
| Apr 2026 | 29.7% | 17.6% | 14.2% | 9.5% | 12.2% | 9.5% | 4.7% | 2.7% |
| May 2026 | 30.3% | 15.8% | 12.7% | 8.5% | 16.4% | 6.7% | 6.7% | 3% |
| Jun 2026 | 30.8% | 18.9% | 12.4% | 8.3% | 13% | 8.3% | 5.3% | 3% |
| Jul 2026 | 29.7% | 17.9% | 11.7% | 9.7% | 15.2% | 6.2% | 6.2% | 3.4% |
| Aug 2026 | 29.9% | 22.4% | 12.1% | 9.8% | 8.6% | 8% | 6.3% | 2.9% |
| Sep 2026 | 26.5% | 25.4% | 11.1% | 9% | 9.5% | 7.4% | 7.4% | 3.7% |
| Oct 2026 | 26.9% | 22.8% | 12.3% | 9.9% | 8.8% | 8.2% | 8.2% | 2.9% |
How has branded search for Copyland and Spectrum Print changed in New Zealand over the last 12 months?
3 findings
- Copyland was ahead of Spectrum Print in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Copyland’s share of searches among Christchurch printing companies in New Zealand moved from 24.2% to 26.9%, and its estimated monthly branded searches moved from 400 to 460.
- Across the 12 months ending October 2026, Spectrum Print’s share of searches among Christchurch printing companies in New Zealand moved from 10.3% to 12.3%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand Christchurch printing companies in October 2026?
2 changes
In October 2026, Spectrum Print gained share of searches among Christchurch printing companies in New Zealand, from 11.1% to 12.3%.
Estimated monthly branded searches for Copyland in New Zealand rose 15% over 12 measured months, from 400 to 460 in October 2026.
How are Copyland’s and Spectrum Print’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Copyland’s and Spectrum Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Copyland
5 branded search terms
- copyland
- copyland digital print
- copyland printers
- copyland printing
- copyland riccarton
Spectrum Print
2 branded search terms
- spectrum print
- spectrumprint
Other head-to-heads among Christchurch printing companies
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